Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this […]
Dr Google: Danger or Opportunity Read More »
The healthcare industry is shifting towards a patient-centric system, says Jason Borody. This is a significant change for practices used to a physician-centred model, however with patients more inclined to become more active in their own care – and predisposed to research symptoms and treatments – the shift to patient-centric healthcare is an organic one.
When Patient-Centric Healthcare Hits Home Read More »
Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason Borody from Vividus Marketing explains why storytelling is the future of content marketing in healthcare. Healthcare and marketing share a vital requirement to look beyond numbers when creating an image of the people you seek
Tips for Healthcare Storytelling Read More »
Waiting at home for a delivery that comes just at the end of the time slot or, worse, not at all, is an all too relatable modern frustration. Another common vexation is sitting in reception at the doctor’s practice watching the clock tick past 11am for a 10.15am appointment. In such times more than a
What If Patients Billed Doctors for Lengthy Wait Times? Read More »
Attracting new patients is essential for sustaining and growing a medical practice – yet patient retention and attrition is often overlooked. Jason Borody explains why your most unhappy patients are the best inspiration for your business development blueprint. Hopefully the scenario where an unhappy patient is in your practice making demands and verbally unloading their
Learning from Unhappy Patients Read More »
It used to be that you could just hang a sign outside your door and the patients would come. Medicine and the medical industry have come a long way since then. It’s not just medicine that has become more sophisticated. Patients now have a rudimentary understanding of medical terms provided they can figure out how
Is Your Practice Stuck in the Dark Ages? Read More »
Our society has become highly dependent upon technology, says Jason Borody. Most people utilise the internet, often exclusively, as their primary source of information. In fact, 90% of prospective patients will visit your website before contacting you. Therefore, it is vital that medical practices seeking to reach their target community have a patient-orientated cyber presence.
Six ways to make your medical website a conversion tool Read More »
If your medical practice depends on word of mouth marketing, it would be impossible to overstate the importance of patient satisfaction. Your reputation depends on it, and the growth and the future of your practice depends on it. How important is it then, to make sure that 90% to 100% of your patients walk out
A Smart Way to Grow Your Practice Using “Client Friendly Research” Read More »
Your healthcare practice’s brand should be more than a logo, a name or a tagline. It should go beyond business cards and signage. It should be reflected in everything you do and it should flow consistently throughout a range of marketing collateral to market an identity and personality that is uniquely your own. To truly
Polishing Your Practice – The Branding Experience Read More »
Developing a lasting relationship with patients is one of the most important steps in building a successful medical practice. Improving retention is closely tied to your practice’s communication skills, and leads to clients feeling cared for, safe and respected. Patients will be loyal to a medical practice if they believe that their best interests are
Patient Retention Through Quality Service Read More »