Online Marketing Archives - Vividus

Online Marketing

Vividus Healthcare Marketing

Translating marketing speak into English – an ABC glossary

For many business owners, marketing speak can be bewildering at the best of times, and if your agency starts to speak in acronyms, it can get downright confusing.  We’ve tried our hand at translating marketing jargon into something a little easier to understand. A is for analytics Analytics are used to track your marketing performance.

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Building a Marketing Strategy - Medical Practice Marketing - Vividus Healthcare Marketing

Hindsight is 2020: building a marketing strategy for the year ahead

Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing

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How Covid-19 affected digital marketing - Vividus Digital Marketing

How COVID-19 has changed the pace of digital marketing in 2020

An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid

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Digital Marketing for Doctors - Vividus Healthcare Marketing

How Important Is Digital Marketing For Doctors?

The data on digital marketing speaks volumes; Jason Borody from Vividus Marketing explains how private practices and hospitals can get the most out of their online presence. We’re often asked, “Does Google marketing really work?”, “How can you get me to the first page of Google?” and “Can you guarantee results?” Over the past 12

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Vividus Healthcare Marketing

Dr Google: Danger or Opportunity

Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this

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Healthcare Storytelling - Vividus Healthcare Marketing

Tips for Healthcare Storytelling

Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason Borody from Vividus Marketing explains why storytelling is the future of content marketing in healthcare. Healthcare and marketing share a vital requirement to look beyond numbers when creating an image of the people you seek

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Website Conversions for your practice - Vividus Healthcare Marketing

Six ways to make your medical website a conversion tool

Our society has become highly dependent upon technology, says Jason Borody. Most people utilise the internet, often exclusively, as their  primary source of information. In fact, 90% of prospective patients will visit your website before contacting you. Therefore, it is vital that medical practices seeking to reach their  target community have a patient-orientated cyber presence.

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