Your website is often the first interaction patients have with your practice. If it’s difficult to navigate, missing critical information, or doesn’t provide an easy way to book an appointment, potential patients may look elsewhere. A well-structured, patient-friendly website isn’t just a digital necessity—it’s a key tool for attracting and retaining patients. Here are five […]
5 Essential Features Every Healthcare Website Needs Read More »
In today’s digital age, patients rely on online searches to find trusted medical professionals. Whether you are growing your medical practice or establishing yourself as a leading specialist, Search Engine Optimisation (SEO) is a crucial investment that delivers sustainable results over time. Unlike paid advertising, which provides immediate visibility but disappears once the budget runs
Top 10 Reasons Why SEO Is a Long-Term Investment for Your Medical Practice Read More »
This year, the team at Vividus has been hard at work smashing client goals left, right, and centre. From new client branding to improvements in search engine optimisation (SEO), our clients have been on the up and up thanks to our top tier marketing team. But our highlights don’t end there—with new internal improvements and
Year in Review – Vividus 2024 Read More »
Vividus Director Jason Borody recently attended 2024’s Digital Health Festival in Melbourne and was interviewed by the Talking HealthTech podcast. As co-founder of Doceo Health, Jason and fellow partner Hanya Oversby discussed the navigation of common healthcare business challenges and how the Doceo platform seeks to build a strong partner network to addresses these. What
Navigating Healthcare Business Challenges Read More »
Vividus at the Annual City Fertility Conference In March of this year, Vividus found itself at the forefront of innovation as we were invited to speak at the annual City Fertility conference in the Gold Coast. This conference brought together leading fertility specialists around Australia for Vividus to present to on the topic of marketing
Marketing In The Digital Era Read More »
In recent years, artificial intelligence (AI) has made significant strides in revolutionising various industries, and healthcare is no exception. From streamlining administrative tasks to providing personalised patient care, AI is reshaping the landscape of medical practice management. There are many benefits of artificial intelligence in healthcare as follows. Streamlining Administrative Tasks From scheduling appointments
How AI Can Improve Medical Practice Management & Operations Read More »
It’s that time of year again… It’s a question we get every year at about this time: “Should my business put our PPC campaign on hold for the break? And if I pause, what will happen to my campaign?” The answer isn’t a straightforward one. It depends on what your product is, how your business
Should I pause my PPC this Christmas? Read More »
For many business owners, marketing speak can be bewildering at the best of times, and if your agency starts to speak in acronyms, it can get downright confusing. We’ve tried our hand at translating marketing jargon into something a little easier to understand. A is for analytics Analytics are used to track your marketing performance.
Translating marketing speak into English – an ABC glossary Read More »
Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing
Hindsight is 2020: building a marketing strategy for the year ahead Read More »
An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid
How COVID-19 has changed the pace of digital marketing in 2020 Read More »