Strategic Marketing Archives - Vividus

Strategic Marketing

National Law amendment to allow testimonials in healthcare advertising

Healthcare Marketing, Strategic Marketing /

What’s going on with the National Law? On 11 May 2022, the Minister for Health and Ambulance services introduced the Health Practitioner Regulation National Law and Other Legislation Amendment Bill 2022 to parliament. If passed, this law could change the way we conduct medical marketing. Specifically, part 16 of the bill proposes an amendment to […]

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Applying 2020 knowledge to 2021 Strategies - Vividus Healthcare Marketing

Review, Revise, Prioritise – Applying 2020’s takeaways to your 2021 strategies

Healthcare Marketing, Published Articles, Strategic Marketing /

Throughout 2020, we saw practices innovate in their business and marketing to survive and push ahead. Priorities shifted, many reactionary changes were made to existing plans, and new systems and procedures were rapidly developed to maintain function under pressure. Now that 2020 is in hindsight, the time has come to begin proactively applying the lessons

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Building a Marketing Strategy - Medical Practice Marketing - Vividus Healthcare Marketing

Hindsight is 2020: building a marketing strategy for the year ahead

Customer Experience, Healthcare Marketing, Online Marketing, Strategic Marketing /

Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing

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Four Marketing Lessons from Lockdown - Vividus Healthcare Marketing

Four Marketing Lessons from Lockdown

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

While the pandemic has left its mark on businesses across Australia and the world, it has also provided insight into the way marketing and business is conducted. Jason Borody discusses the marketing lessons the healthcare sector can draw from pandemic activity as we head into the new year. It would be fitting of the current

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Vividus Supports Moreton Bay Dementia

Vividus Supports Moreton Bay Dementia Alliance’s ‘Walk with Me 2020’

Creative Services, Healthcare Marketing, Strategic Marketing /

Yesterday we attended the Moreton Bay Dementia Alliance’s official launch for their ‘Walk with Me 2020’ event. ‘Walk with Me’ is an annual event aimed at raising awareness and support for those of us living with dementia, Australia’s second leading cause of death. The launch, hosted by Home Instead Senior Care in Margate, was a

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Vividus Healthcare Marketing

Caring for your #1 Asset – Your Reputation

Healthcare Marketing, Published Articles, Strategic Marketing /

Your online reputation is of critical value, and far too often overlooked by healthcare professionals, says Jason Borody of Vividus. Luckily, there are a number of things that can be done to boost your reputation with minimal hassle and maximum benefit to your practice – and a good online reputation can be an invaluable asset

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Vividus Healthcare Marketing

HealthEngine is in trouble – what does it mean for your medical business?

Healthcare Marketing, Strategic Marketing /

What’s going on with HealthEngine? If you’re a medical professional working in Australia, chances are that you’ve encountered HealthEngine. HealthEngine is Australia’s most popular online booking software for attaining appointments with all sorts of healthcare businesses: GPs, dentists, physiotherapists, naturopaths, psychiatrists, and a host of other health-related providers. If you’ve been reading the news lately,

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Referral Marketing - Vividus Healthcare Marketing

Using Referral Marketing Data for Sustained Practice Growth

Data Analysis, Healthcare Marketing, Published Articles, Strategic Marketing /

Jason Borody, of Australia’s medical marketing specialists Vividus, talks about the benefits and opportunities of data-based referral marketing. In today’s hyper-connected modern world, people have more options than ever before. Gone are the days where medical practices simply needed to put out an ‘open’ sign to attract a steady flow of patients. Instead, we can

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