At Vividus, we’re of the belief that marketing is not about money, or about advertisements? It’s about people. Too often, medical practitioners will view marketing as some external “thing”, that they have to “spend money on”. It’s no surprise that these medical practitioners rarely find the marketing “secret sauce”, that will grow their business and […]
How Showing Appreciation Will Grow Your Medical Practice Read More »
One of the biggest challenges any medical practice faces, is how to consistently bring new patients into the practice. With a steady stream of new patients, your practice flourishes, and you have the resources needed to try new marketing techniques, or improve the services you offer. Both of which will grow your practice even further.
3 Types of Patients and How to Attact Them Read More »
Whether you’re a well-established practice or a one-person practitioner, to be successful, you must have a marketing strategy and you must implement it consistently. The key is developing a marketing system that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts
How to Grow a Successful Medical Practice – Part 1 Read More »
Jason Borody explains how to scientifically calculate your marketing budget. Many doctors and practice managers are unsure how much they should be spending on their marketing. The Private Practice Magazine asked Vividus to draw back the curtains on this somewhat secretive topic. Private practices are made up of lots of moving parts that work together
To Market, To Market Read More »
With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any doctor’s visit, smartphones
Going Mobile in the Waiting Room Read More »
In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients
Get on Top and Stay There Read More »
New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start planning for the exciting year ahead, says Jason Borody. With big changes to the healthcare market coming up, practices will need to focus on the most effective and economical ways
Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the face of your medical practice and the way clients research and engage with your services. Having a modern, user-friendly website that effectively introduces potential patients and referrers to your practice
Medical practices depend heavily upon referrals from colleagues and word of mouth. While these are valuable, Vividus Marketing Director Jason Borody explains that without a solid marketing strategy, referrals are not enough to keep a practice profitable in today’s competitive environment. The reality of the online community Studies show that 80 per cent of Australians
Strategies for Success (DrQ) Read More »