Many practices leave the planning and organisation of their new year marketing strategies till the last minute. Now is the time to determine whether 2015 will be your best year in business, or if it will be a repeat of this year. Most practice owners start out with big, ambitious goals for the New Year. […]
3 Ways To Make 2015 Your BEST Year In Practice Read More »
Healthcare marketing is a combination of science (applying proven strategies and tactics) and art (creatively and effectively connecting with your patients). There’s a huge sense of achievement that is accompanied by a winning formula and reaching your end goal. Through our experience we have come to know which marketing ideas work and which don’t. Here’s
The Marketing Campaigns Every Medical Practice Should Know About Read More »
The digital healthcare market is surging with activity, and it is becoming increasingly difficult to predict which trends are likely to have the biggest impact. That said, EHRs (Electronic Health Records) are likely to take the back seat, breakthroughs in documentation are not expected in the near future and devices related to mobile health and
How to Leverage Digital Trends for your Healthcare Brand Read More »
Choosing the right doctor with the right qualifications and experience can be a difficult task which is why people often evaluate a range of practitioners on the Internet before they make that decision to visit your practice. The relationship between a patient and a doctor is a not only professional, but personal too and therefore
Building a Successful Medical Website Read More »
Developing a lasting relationship with patients is one of the most important steps in building a successful medical practice. Improving retention is closely tied to your practice’s communication skills, and leads to clients feeling cared for, safe and respected. Patients will be loyal to a medical practice if they believe that their best interests are
Patient Retention Through Quality Service Read More »
Jason Borody explains how to scientifically calculate your marketing budget. Many doctors and practice managers are unsure how much they should be spending on their marketing. The Private Practice Magazine asked Vividus to draw back the curtains on this somewhat secretive topic. Private practices are made up of lots of moving parts that work together
To Market, To Market Read More »
With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any doctor’s visit, smartphones
Going Mobile in the Waiting Room Read More »
In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients
Get on Top and Stay There Read More »
New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start planning for the exciting year ahead, says Jason Borody. With big changes to the healthcare market coming up, practices will need to focus on the most effective and economical ways