Content Marketing Archives | Vividus Healthcare Marketing

Translating marketing speak into English – an ABC glossary

For many business owners, marketing speak can be bewildering at the best of times, and if your agency starts to …

Jason Borody, or as we like to call him ‘the Marketing Prophet’, reveals that in their efforts to produce an …

We investigate the readability and relevancy of online health information to Australians and provide recommendations for medical content development.

Private practice marketing in Australia As the population grows in Australia, there is an increasing demand for healthcare services. By …

Using your Greatest Tool Effectively A key component of the AHPRA guidelines for medical advertising is that your communications can’t …

Jason Borody talks about the shift in Online Marketing. In the increasingly visual world of social media and digital marketing, …

Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback …

Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason …

Jason Borody points out the 7 medical marketing trends that will shape the year ahead. A decade ago the idea …

If your medical practice depends on word of mouth marketing, it would be impossible to overstate the importance of patient …