Website Archives - Vividus

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Computer security and your practice: brushing up on the requirements

Did you know that cyber security threats on Australian healthcare businesses increased by more than 50% in 2020? While this is attributed largely to the pandemic and increasing online shifts, it’s still relevant even as we transition back to in-person activities. As November 30 is World Computer Security Day, it’s an excellent time to revise […]

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Content Marketing for Medical Professionals - Vividus Healthcare Marketing

Helping Patients Understand – Content Marketing for Medical Professionals

Using your Greatest Tool Effectively A key component of the AHPRA guidelines for medical advertising is that your communications can’t be misleading to an uninformed audience. This rule is in place to help protect people from making poor health decisions based on things they don’t fully understand. It means that providing an article in highly

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How Covid-19 affected digital marketing - Vividus Digital Marketing

How COVID-19 has changed the pace of digital marketing in 2020

An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid

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Vividus Healthcare Marketing

Dr Google: Danger or Opportunity

Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this

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Website Conversions for your practice - Vividus Healthcare Marketing

Six ways to make your medical website a conversion tool

Our society has become highly dependent upon technology, says Jason Borody. Most people utilise the internet, often exclusively, as their  primary source of information. In fact, 90% of prospective patients will visit your website before contacting you. Therefore, it is vital that medical practices seeking to reach their  target community have a patient-orientated cyber presence.

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Vividus Healthcare Marketing

ApreSkin – 3D Skin Consultation App

ApreSkin is a new skin consultation app targeted at dermatologists, skin specialists and doctors. It was created to help doctors benefit from a streamlined, integrated system for their skin consultations. The goal is to provide accuracy in reporting and save time with recording the patient?s skin lesions or conditions. Creator Brad Jones, an Australian dermatologist

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Building a Successful Medical Website

Choosing the right doctor with the right qualifications and experience can be a difficult task which is why people often evaluate a range of practitioners on the Internet before they make that decision to visit your practice. The relationship between a patient and a doctor is a not only professional, but personal too and therefore

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Vividus Healthcare Marketing

Going Mobile in the Waiting Room

With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any  doctor’s visit, smartphones

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Vividus Healthcare Marketing

Bridging the Gap

In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread

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