Vividus at the Annual City Fertility Conference In March of this year, Vividus found itself at the forefront of innovation as we were invited to speak at the annual City Fertility conference in the Gold Coast. This conference brought together leading fertility specialists around Australia for Vividus to present to on the topic of marketing […]
Marketing In The Digital Era Read More »
In recent years, artificial intelligence (AI) has made significant strides in revolutionising various industries, and healthcare is no exception. From streamlining administrative tasks to providing personalised patient care, AI is reshaping the landscape of medical practice management. There are many benefits of artificial intelligence in healthcare as follows. Streamlining Administrative Tasks From scheduling appointments
How AI Can Improve Medical Practice Management & Operations Read More »
It’s that time of year again… It’s a question we get every year at about this time: “Should my business put our PPC campaign on hold for the break? And if I pause, what will happen to my campaign?” The answer isn’t a straightforward one. It depends on what your product is, how your business
Should I pause my PPC this Christmas? Read More »
What’s going on with the National Law? On 11 May 2022, the Minister for Health and Ambulance services introduced the Health Practitioner Regulation National Law and Other Legislation Amendment Bill 2022 to parliament. If passed, this law could change the way we conduct medical marketing. Specifically, part 16 of the bill proposes an amendment to
National Law amendment to allow testimonials in healthcare advertising Read More »
On 29 March 2022, Treasurer Josh Frydenberg delivered the 2022-2023 federal budget in parliament. It’s bound to bring joy to some and ruffle a few feathers for others. There is good, bad, and ugly information in the document and. For some it will offer a small windfall, and for others it will fall short of
What impact does the federal budget have on your medical practice? Read More »
For many business owners, marketing speak can be bewildering at the best of times, and if your agency starts to speak in acronyms, it can get downright confusing. We’ve tried our hand at translating marketing jargon into something a little easier to understand. A is for analytics Analytics are used to track your marketing performance.
Translating marketing speak into English – an ABC glossary Read More »
Jason Borody, or as we like to call him ‘the Marketing Prophet’, reveals that in their efforts to produce an excellent online experience, many practice owners commit some crucial mistakes. Great patient experience is essential for practices to maintain, both online and offline. Aside from driving patients to return and a key part of establishing
Rejuvenating online experience for established practice websites Read More »
We investigate the readability and relevancy of online health information to Australians and provide recommendations for medical content development.
The state of online medical information in Australia [2021 data] Read More »
As a medical practitioner doing your best to grow your presence online, it can be frustrating to see that your SEO efforts aren’t working as anticipated. SEO is dependent on a number of factors, and it’s difficult to know what the issue is without knowing the essential details of your individual strategy. However, medical and
Why isn’t my SEO working? Read More »
Throughout 2020, we saw practices innovate in their business and marketing to survive and push ahead. Priorities shifted, many reactionary changes were made to existing plans, and new systems and procedures were rapidly developed to maintain function under pressure. Now that 2020 is in hindsight, the time has come to begin proactively applying the lessons
Review, Revise, Prioritise – Applying 2020’s takeaways to your 2021 strategies Read More »