Healthcare Marketing Archives - Vividus

Healthcare Marketing

National Law amendment to allow testimonials in healthcare advertising

What’s going on with the National Law? On 11 May 2022, the Minister for Health and Ambulance services introduced the Health Practitioner Regulation National Law and Other Legislation Amendment Bill 2022 to parliament. If passed, this law could change the way we conduct medical marketing. Specifically, part 16 of the bill proposes an amendment to

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What impact does the federal budget have on your medical practice?

On 29 March 2022, Treasurer Josh Frydenberg delivered the 2022-2023 federal budget in parliament. It’s bound to bring joy to some and ruffle a few feathers for others. There is good, bad, and ugly information in the document and. For some it will offer a small windfall, and for others it will fall short of

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Vividus Healthcare Marketing

Translating marketing speak into English – an ABC glossary

For many business owners, marketing speak can be bewildering at the best of times, and if your agency starts to speak in acronyms, it can get downright confusing.  We’ve tried our hand at translating marketing jargon into something a little easier to understand. A is for analytics Analytics are used to track your marketing performance.

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Rejuvenating online experience for established practice websites

Jason Borody, or as we like to call him ‘the Marketing Prophet’, reveals that in their efforts to produce an excellent online experience, many practice owners commit some crucial mistakes.  Great patient experience is essential for practices to maintain, both online and offline. Aside from driving patients to return and a key part of establishing

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Applying 2020 knowledge to 2021 Strategies - Vividus Healthcare Marketing

Review, Revise, Prioritise – Applying 2020’s takeaways to your 2021 strategies

Throughout 2020, we saw practices innovate in their business and marketing to survive and push ahead. Priorities shifted, many reactionary changes were made to existing plans, and new systems and procedures were rapidly developed to maintain function under pressure. Now that 2020 is in hindsight, the time has come to begin proactively applying the lessons

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Building a Marketing Strategy - Medical Practice Marketing - Vividus Healthcare Marketing

Hindsight is 2020: building a marketing strategy for the year ahead

Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing

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Four Marketing Lessons from Lockdown - Vividus Healthcare Marketing

Four Marketing Lessons from Lockdown

While the pandemic has left its mark on businesses across Australia and the world, it has also provided insight into the way marketing and business is conducted. Jason Borody discusses the marketing lessons the healthcare sector can draw from pandemic activity as we head into the new year. It would be fitting of the current

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