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Healthcare Marketing

Growing a successful medical practice - Vividus Healthcare Marketing

How to Grow a Successful Medical Practice – Part 1

Healthcare Marketing, Strategic Marketing /

Whether you’re a well-established practice or a one-person practitioner, to be successful, you must have a marketing strategy and you must implement it consistently. The key is developing a marketing system that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts […]

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Vividus Healthcare Marketing

A Surprising Way to Protect Yourself from Malpractice Lawsuits

Healthcare Marketing, Strategic Marketing /

No matter how good you are at what you do, malpractice lawsuits are a risk you take in the medical profession. All it takes is one mistake, one disgruntled patient or one miscommunication and you can end up in a legal mess that costs considerable time, stress and money. Malpractice lawsuits can also damage your

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Vividus Healthcare Marketing

Going Mobile in the Waiting Room

Email Marketing, Healthcare Marketing, Online Marketing, Published Articles, Strategic Marketing, Website /

With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any  doctor’s visit, smartphones

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Vividus Healthcare Marketing

Bridging the Gap

Email Marketing, Healthcare Marketing, Online Marketing, Published Articles, Social Media, Strategic Marketing, Website /

In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread

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Vividus Healthcare Marketing

Get on Top and Stay There

Healthcare Marketing, Online Marketing, Published Articles, SEO, Social Media, Strategic Marketing, Website /

With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients

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Your Practice Brand - Vividus Healthcare Marketing

Site specifics

Content Marketing, Healthcare Marketing, Online Marketing, Published Articles, SEO, Strategic Marketing, Website /

Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the face of your medical practice and the way clients research and engage with your services. Having a modern, user-friendly website that effectively introduces potential patients and referrers to your practice

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Marketing Strategies for your practice - Vividus Healthcare Marketing

Strategies for Success (DrQ)

Healthcare Marketing, Published Articles, Strategic Marketing /

Medical practices depend heavily upon referrals from colleagues and word of mouth. While these are valuable, Vividus Marketing Director Jason Borody explains that without a solid marketing strategy, referrals are not enough to keep a practice profitable in today’s competitive environment.  The reality of the online community Studies show that 80 per cent of Australians

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