The digital healthcare market is surging with activity, and it is becoming increasingly difficult to predict which trends are likely to have the biggest impact. That said, EHRs (Electronic Health Records) are likely to take the back seat, breakthroughs in documentation are not expected in the near future and devices related to mobile health and […]
How to Leverage Digital Trends for your Healthcare Brand Read More »
Choosing the right doctor with the right qualifications and experience can be a difficult task which is why people often evaluate a range of practitioners on the Internet before they make that decision to visit your practice. The relationship between a patient and a doctor is a not only professional, but personal too and therefore
Building a Successful Medical Website Read More »
Developing a lasting relationship with patients is one of the most important steps in building a successful medical practice. Improving retention is closely tied to your practice’s communication skills, and leads to clients feeling cared for, safe and respected. Patients will be loyal to a medical practice if they believe that their best interests are
Patient Retention Through Quality Service Read More »
NAB’s view: The key focus related to health in this year’s budget is savings. The introduction of GP co-payments, changes to PBS provisions, Medicare safety nets and indexation arrangements will contribute significant savings – with the majority of these savings being directed towards the Medical Research Future Fund. That said, these savings will come at
Health Sector Impacts From the 2014 Federal Budget Read More »
At Vividus, we’re of the belief that marketing is not about money, or about advertisements? It’s about people. Too often, medical practitioners will view marketing as some external “thing”, that they have to “spend money on”. It’s no surprise that these medical practitioners rarely find the marketing “secret sauce”, that will grow their business and
How Showing Appreciation Will Grow Your Medical Practice Read More »
Your healthcare practice’s brand should be more than a logo, a name or a tagline. It should go beyond business cards and signage. It should be reflected in everything you do and it should flow consistently throughout a range of marketing collateral to market an identity and personality that is uniquely your own. To truly
Polishing Your Practice – The Branding Experience Read More »
One of the biggest challenges any medical practice faces, is how to consistently bring new patients into the practice. With a steady stream of new patients, your practice flourishes, and you have the resources needed to try new marketing techniques, or improve the services you offer. Both of which will grow your practice even further.
3 Types of Patients and How to Attact Them Read More »
Whether you’re a well-established practice or a one-person practitioner, to be successful, you must have a marketing strategy and you must implement it consistently. The key is developing a marketing system that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts
How to Grow a Successful Medical Practice – Part 1 Read More »
The Brief: We were approached by Strathpine Super GP Clinic to redesign their website, conceptualising a site that would actively engage with all potential patients as well as provide a clear and easy path to all their services as well as a number of associated (but separately managed) clinics. What Vividus Achieved: The original brief
Case Study: Strathpine Super GP Clinic Read More »
No matter how good you are at what you do, malpractice lawsuits are a risk you take in the medical profession. All it takes is one mistake, one disgruntled patient or one miscommunication and you can end up in a legal mess that costs considerable time, stress and money. Malpractice lawsuits can also damage your
A Surprising Way to Protect Yourself from Malpractice Lawsuits Read More »