Your healthcare practice’s brand should be more than a logo, a name or a tagline. It should go beyond business cards and signage. It should be reflected in everything you do and it should flow consistently throughout a range of marketing collateral to market an identity and personality that is uniquely your own. To truly […]
Polishing Your Practice – The Branding Experience Read More »
One of the biggest challenges any medical practice faces, is how to consistently bring new patients into the practice. With a steady stream of new patients, your practice flourishes, and you have the resources needed to try new marketing techniques, or improve the services you offer. Both of which will grow your practice even further.
3 Types of Patients and How to Attact Them Read More »
Whether you’re a well-established practice or a one-person practitioner, to be successful, you must have a marketing strategy and you must implement it consistently. The key is developing a marketing system that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts
How to Grow a Successful Medical Practice – Part 1 Read More »
The Brief: We were approached by Strathpine Super GP Clinic to redesign their website, conceptualising a site that would actively engage with all potential patients as well as provide a clear and easy path to all their services as well as a number of associated (but separately managed) clinics. What Vividus Achieved: The original brief
Case Study: Strathpine Super GP Clinic Read More »
No matter how good you are at what you do, malpractice lawsuits are a risk you take in the medical profession. All it takes is one mistake, one disgruntled patient or one miscommunication and you can end up in a legal mess that costs considerable time, stress and money. Malpractice lawsuits can also damage your
A Surprising Way to Protect Yourself from Malpractice Lawsuits Read More »
ApreSkin is a new skin consultation app targeted at dermatologists, skin specialists and doctors. It was created to help doctors benefit from a streamlined, integrated system for their skin consultations. The goal is to provide accuracy in reporting and save time with recording the patient?s skin lesions or conditions. Creator Brad Jones, an Australian dermatologist
ApreSkin – 3D Skin Consultation App Read More »
Many practices leave the planning and organisation of their new year marketing strategies till the last minute. Now is the time to determine whether 2015 will be your best year in business, or if it will be a repeat of this year. Most practice owners start out with big, ambitious goals for the New Year.
3 Ways To Make 2015 Your BEST Year In Practice Read More »
There are just as many reasons to rebrand a practice as there are ways to do it. Â Jason Borody explains that, when done correctly, rebranding can build excitement both within your practice and within the healthcare market. Rebranding is a strategy that can revitalise your practice and improve patient relationships. Timely rebranding is not designed
How to Successfully Rebrand Your Practice Read More »
Healthcare marketing is a combination of science (applying proven strategies and tactics) and art (creatively and effectively connecting with your patients). There’s a huge sense of achievement that is accompanied by a winning formula and reaching your end goal. Through our experience we have come to know which marketing ideas work and which don’t. Here’s
The Marketing Campaigns Every Medical Practice Should Know About Read More »
The digital healthcare market is surging with activity, and it is becoming increasingly difficult to predict which trends are likely to have the biggest impact. That said, EHRs (Electronic Health Records) are likely to take the back seat, breakthroughs in documentation are not expected in the near future and devices related to mobile health and
How to Leverage Digital Trends for your Healthcare Brand Read More »