At Vividus, we’re of the belief that marketing is not about money, or about advertisements?
It’s about people.
Too often, medical practitioners will view marketing as some external “thing”, that they have to “spend money on”.
It’s no surprise that these medical practitioners rarely find the marketing “secret sauce”, that will grow their business and profits faster than they can imagine.
At the end of the day, we’re all human. And what we want as humans, is a good life experience. We want to be treated with respect. We want to be appreciated. We want to be valued.
We want these things far more than we want the external “stuff” that we spend so much time chasing after.
Good marketing, therefore, is not so much WHAT you do? but HOW you do it.
The Strategy of Pre-eminence
Marketing legend Jay Abraham has a slew of incredibly powerful marketing techniques, that can turn virtually any business into a money printing machine.
But above all his strategies, his most powerful one is the strategy of pre-eminence.
What pre-eminence means, in a nutshell, is putting your clients first. It’s putting your patients needs before your own. It’s truly caring, and even falling in love, with your patients.
And it’s making sure they know it!
It’s recommending what’s best for THEM? not what’s best for YOU.
It’s being their trusted advisor, who they can turn to when they have a problem, knowing that you’ll treat them right. It’s having iron-clad, unwavering integrity, and goodwill towards everyone you serve.
When you truly embody pre-eminence, you will have no lack of patients. Your patients will get an experience through you that they get through virtually no one else in their life.
Although we all want people to put us first, we very rarely put others first.
If you decide today to put your patients first, you will see incredible returns from doing so.
Remember Your Staff
Part of providing the best experience for your patients, is making sure your staff treats them well.
But how your staff treats your patients isn’t just up to them. It’s up to YOU, and how you treat your staff.
Are you appreciating and valuing your staff enough? Do you go out of your way to make sure they know you do? Do you compliment them when they deserve it? If they step out of line, are you patient and actually trying to help them?
When you truly appreciate, love and respect your staff, they will love coming into work. They will love the opportunity to work with you, and serve your patients.
And your patients will feel this love and respect from every person who works at your medical practice.
Listen Carefully to Feedback
The last step of pre-eminence, is listening to everyone. Listen to your patients. Listen to your staff.
Always be on the lookout for ways you can improve your patients? experience, or your staff’s day-to-day lives.
When you hear something from patients or staff, be sure they know you’re listening, by implementing a fix or change as quickly as possible. Commend them for telling you. Make sure they know you greatly value your feedback, and they will be much more willing to give you more.
Showing appreciation is often overlooked in marketing. Too often, companies think of marketing in dollar signs alone. To do so is to discard the human element, which, in our opinion, and experience, is a fatal mistake.
If you’d like more information on how to implement the strategy of pre-eminence in your medical practice, and other marketing strategies that are proven to be profitable, call Vividus today.