Jason Borody points out the 7 medical marketing trends that will shape the year ahead. A decade ago the idea of driverless fully electric cars, telemedicine and robotic assisted surgery seemed like something you would only see in the movies. Today, we have all witnessed the rapid growth of social, economic and technological change and […]
Unstoppable Trends Read More »
Are you seeing the results from your inbound marketing? Inbound marketing is the most effective marketing method for attracting patients online. It is about earning attention, organically drawing patients to your practice. Inbound marketing in comparison to outbound marketing, is a relatively inexpensive endeavour, it is easier to track and if done right is more
The 6 Elements of Inbound Marketing Read More »
What is “great marketing”? It?s different for every business and medical practice. But what it looks like is the ability to invest a certain amount of money into marketing, and get an exponential positive return from that investment. Great marketing is the ability to KNOW: where your business is coming from how much profit you’re
The Road to Great Medical Marketing Never Ends Read More »
How to Develop your Marketing Budget In part one of this series, we spoke about creating a marketing system and the 4 basic principles, which make up this system. Now that you understand that there’s a step-by-step logic involved, we’re going to help you identify the next steps and make it applicable to your practice situation. The
How to Grow a Successful Medical Practice – Part 2 Read More »
If your medical practice depends on word of mouth marketing, it would be impossible to overstate the importance of patient satisfaction. Your reputation depends on it, and the growth and the future of your practice depends on it. How important is it then, to make sure that 90% to 100% of your patients walk out
A Smart Way to Grow Your Practice Using “Client Friendly Research” Read More »
One of the biggest challenges any medical practice faces, is how to consistently bring new patients into the practice. With a steady stream of new patients, your practice flourishes, and you have the resources needed to try new marketing techniques, or improve the services you offer. Both of which will grow your practice even further.
3 Types of Patients and How to Attact Them Read More »
At Vividus, we’re of the belief that marketing is not about money, or about advertisements? It’s about people. Too often, medical practitioners will view marketing as some external “thing”, that they have to “spend money on”. It’s no surprise that these medical practitioners rarely find the marketing “secret sauce”, that will grow their business and
How Showing Appreciation Will Grow Your Medical Practice Read More »
Whether you’re a well-established practice or a one-person practitioner, to be successful, you must have a marketing strategy and you must implement it consistently. The key is developing a marketing system that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts
How to Grow a Successful Medical Practice – Part 1 Read More »
The Brief: We were approached by Strathpine Super GP Clinic to redesign their website, conceptualising a site that would actively engage with all potential patients as well as provide a clear and easy path to all their services as well as a number of associated (but separately managed) clinics. What Vividus Achieved: The original brief
Case Study: Strathpine Super GP Clinic Read More »
No matter how good you are at what you do, malpractice lawsuits are a risk you take in the medical profession. All it takes is one mistake, one disgruntled patient or one miscommunication and you can end up in a legal mess that costs considerable time, stress and money. Malpractice lawsuits can also damage your
A Surprising Way to Protect Yourself from Malpractice Lawsuits Read More »