Your healthcare practice may have a website, but if SEO has not been applied to the site, writes Jason Barody, its marketing value may be worthless. What is SEO? Most healthcare practices have an online presence designed to provide valuable information to the community and attract patients and clients. However, a professional site is of […]
When a patient decides to leave a practice, they invariably say nothing – they simply don’t return. Jason Borody explains how understanding the reasons why patients move on can positively impact your practice’s bottom line. The issue of ‘disappearing patients’ is frequently put in the too-hard basket. It’s easy to understand why, given that many
A Matter of Perception Read More »
Is your practice communicating effectively to your target audience? Jason Borody reveals the five top trends in medical marketing that will help put you ahead of the competition in 2012. The healthcare industry landscape is shifting. Patients are becoming more sophisticated, information is more readily available and competition between healthcare providers is increasing dramatically. Doctors