Choosing the right doctor with the right qualifications and experience can be a difficult task which is why people often evaluate a range of practitioners on the Internet before they make that decision to visit your practice. The relationship between a patient and a doctor is a not only professional, but personal too and therefore […]
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NAB’s view: The key focus related to health in this year’s budget is savings. The introduction of GP co-payments, changes to PBS provisions, Medicare safety nets and indexation arrangements will contribute significant savings – with the majority of these savings being directed towards the Medical Research Future Fund. That said, these savings will come at
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Jason Borody explains how to scientifically calculate your marketing budget. Many doctors and practice managers are unsure how much they should be spending on their marketing. The Private Practice Magazine asked Vividus to draw back the curtains on this somewhat secretive topic. Private practices are made up of lots of moving parts that work together
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With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any doctor’s visit, smartphones
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In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients
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Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the face of your medical practice and the way clients research and engage with your services. Having a modern, user-friendly website that effectively introduces potential patients and referrers to your practice
Medical practices depend heavily upon referrals from colleagues and word of mouth. While these are valuable, Vividus Marketing Director Jason Borody explains that without a solid marketing strategy, referrals are not enough to keep a practice profitable in today’s competitive environment. The reality of the online community Studies show that 80 per cent of Australians
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Your healthcare practice may have a website, but if SEO has not been applied to the site, writes Jason Barody, its marketing value may be worthless. What is SEO? Most healthcare practices have an online presence designed to provide valuable information to the community and attract patients and clients. However, a professional site is of
If you want to grow your profits, increase your patient base, build your brand and consolidate your good reputation, Jason Borody says it’s essential to have a solid marketing strategy in place. Professionals often think of marketing as a sales activity with little additional value, yet nothing could be further from the truth. The persuasive,
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