Choosing the right doctor with the right qualifications and experience can be a difficult task which is why people often evaluate a range of practitioners on the Internet before they make that decision to visit your practice. The relationship between a patient and a doctor is a not only professional, but personal too and therefore […]
Building a Successful Medical Website Read More »
Developing a lasting relationship with patients is one of the most important steps in building a successful medical practice. Improving retention is closely tied to your practice’s communication skills, and leads to clients feeling cared for, safe and respected. Patients will be loyal to a medical practice if they believe that their best interests are
Patient Retention Through Quality Service Read More »
Jason Borody explains how to scientifically calculate your marketing budget. Many doctors and practice managers are unsure how much they should be spending on their marketing. The Private Practice Magazine asked Vividus to draw back the curtains on this somewhat secretive topic. Private practices are made up of lots of moving parts that work together
To Market, To Market Read More »
With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any doctor’s visit, smartphones
Going Mobile in the Waiting Room Read More »
In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients
Get on Top and Stay There Read More »
New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start planning for the exciting year ahead, says Jason Borody. With big changes to the healthcare market coming up, practices will need to focus on the most effective and economical ways
Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the face of your medical practice and the way clients research and engage with your services. Having a modern, user-friendly website that effectively introduces potential patients and referrers to your practice
Medical practices depend heavily upon referrals from colleagues and word of mouth. While these are valuable, Vividus Marketing Director Jason Borody explains that without a solid marketing strategy, referrals are not enough to keep a practice profitable in today’s competitive environment. The reality of the online community Studies show that 80 per cent of Australians
Strategies for Success (DrQ) Read More »
Your healthcare practice may have a website, but if SEO has not been applied to the site, writes Jason Barody, its marketing value may be worthless. What is SEO? Most healthcare practices have an online presence designed to provide valuable information to the community and attract patients and clients. However, a professional site is of