As a medical practitioner doing your best to grow your presence online, it can be frustrating to see that your SEO efforts aren’t working as anticipated. SEO is dependent on a number of factors, and it’s difficult to know what the issue is without knowing the essential details of your individual strategy. However, medical and […]
Why isn’t my SEO working? Read More »
Throughout 2020, we saw practices innovate in their business and marketing to survive and push ahead. Priorities shifted, many reactionary changes were made to existing plans, and new systems and procedures were rapidly developed to maintain function under pressure. Now that 2020 is in hindsight, the time has come to begin proactively applying the lessons
Review, Revise, Prioritise – Applying 2020’s takeaways to your 2021 strategies Read More »
Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing
Hindsight is 2020: building a marketing strategy for the year ahead Read More »
While the pandemic has left its mark on businesses across Australia and the world, it has also provided insight into the way marketing and business is conducted. Jason Borody discusses the marketing lessons the healthcare sector can draw from pandemic activity as we head into the new year. It would be fitting of the current
Four Marketing Lessons from Lockdown Read More »
Yesterday we attended the Moreton Bay Dementia Alliance’s official launch for their ‘Walk with Me 2020’ event. ‘Walk with Me’ is an annual event aimed at raising awareness and support for those of us living with dementia, Australia’s second leading cause of death. The launch, hosted by Home Instead Senior Care in Margate, was a
Vividus Supports Moreton Bay Dementia Alliance’s ‘Walk with Me 2020’ Read More »
Using your Greatest Tool Effectively A key component of the AHPRA guidelines for medical advertising is that your communications can’t be misleading to an uninformed audience. This rule is in place to help protect people from making poor health decisions based on things they don’t fully understand. It means that providing an article in highly
Helping Patients Understand – Content Marketing for Medical Professionals Read More »
An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid
How COVID-19 has changed the pace of digital marketing in 2020 Read More »
Dr Google is alive and well Only a decade or two ago, the only way to get health information was to talk to a medical professional. Unfortunately, those times are behind us: the internet has changed this type of top-down information distribution, and patients can now get a second, third, and fourth opinion in minutes
Dr Google: Be a Source of Truth Read More »
Your online reputation is of critical value, and far too often overlooked by healthcare professionals, says Jason Borody of Vividus. Luckily, there are a number of things that can be done to boost your reputation with minimal hassle and maximum benefit to your practice – and a good online reputation can be an invaluable asset
Caring for your #1 Asset – Your Reputation Read More »
What’s going on with HealthEngine? If you’re a medical professional working in Australia, chances are that you’ve encountered HealthEngine. HealthEngine is Australia’s most popular online booking software for attaining appointments with all sorts of healthcare businesses: GPs, dentists, physiotherapists, naturopaths, psychiatrists, and a host of other health-related providers. If you’ve been reading the news lately,
HealthEngine is in trouble – what does it mean for your medical business? Read More »