Your 2025 guide for AHPRA and TGA compliance in cosmetic marketing. In Australia, the cosmetic industry continues to grow rapidly, and so does the scrutiny around how clinics advertise their services. The latest AHPRA and TGA updates make it clear that even small website wording choices or social media posts can now lead to formal […]
In today’s digital age, the vast majority of patients begin their search for healthcare providers online. They’re no longer flipping through phone books; they’re reaching for their smartphones and typing queries into Google: “GP near me,” “dermatologist Sydney,” or “best paediatrician Parramatta.” If your medical practice isn’t easily discoverable in these local search results, you’re
Is Your Medical Practice Googleable? The Essential Guide to Local SEO Read More »
In today’s digital-first world, your medical practice’s online reputation is often a patient’s first impression. Before even considering an appointment, prospective patients are increasingly turning to Google, health directories, and social media to read reviews and gauge the experiences of others. This makes online reputation for doctors a critical component of successful medical marketing. However,
Building Trust Online: Managing Patient Reviews and Your Clinic’s Reputation Read More »
In the rapidly evolving world of patient engagement, the phrase “digital marketing for medical practices” is frequently used, often accompanied by a flurry of buzzwords that can feel overwhelming to busy healthcare professionals. You might hear terms like SEO, content strategy, lead generation, and social media engagement, leaving you to wonder: what does all this
Receiving notification that your medical practice website breaches AHPRA advertising guidelines can be unsettling. In today’s highly regulated healthcare landscape in Australia, AHPRA compliance for websites is not merely a suggestion; it’s a critical professional obligation. A non-compliant medical website can lead to serious repercussions, including investigations, professional misconduct charges, hefty fines, and significant damage
You’ve Been Told Your Website Is Not AHPRA Compliant—What Now? Read More »
Your website is often the first interaction patients have with your practice. If it’s difficult to navigate, missing critical information, or doesn’t provide an easy way to book an appointment, potential patients may look elsewhere. A well-structured, patient-friendly website isn’t just a digital necessity—it’s a key tool for attracting and retaining patients. Here are five
5 Essential Features Every Healthcare Website Needs Read More »
For many business owners, marketing speak can be bewildering at the best of times, and if your agency starts to speak in acronyms, it can get downright confusing.  We’ve tried our hand at translating marketing jargon into something a little easier to understand. A is for analytics Analytics are used to track your marketing performance.
Translating marketing speak into English – an ABC glossary Read More »
Yesterday we attended the Moreton Bay Dementia Alliance’s official launch for their ‘Walk with Me 2020’ event. ‘Walk with Me’ is an annual event aimed at raising awareness and support for those of us living with dementia, Australia’s second leading cause of death. The launch, hosted by Home Instead Senior Care in Margate, was a
Vividus Supports Moreton Bay Dementia Alliance’s ‘Walk with Me 2020’ Read More »
Your healthcare practice’s brand should be more than a logo, a name or a tagline. It should go beyond business cards and signage. It should be reflected in everything you do and it should flow consistently throughout a range of marketing collateral to market an identity and personality that is uniquely your own. To truly
Polishing Your Practice – The Branding Experience Read More »
There are just as many reasons to rebrand a practice as there are ways to do it. Â Jason Borody explains that, when done correctly, rebranding can build excitement both within your practice and within the healthcare market. Rebranding is a strategy that can revitalise your practice and improve patient relationships. Timely rebranding is not designed
How to Successfully Rebrand Your Practice Read More »