Your 2025 guide for AHPRA and TGA compliance in cosmetic marketing. In Australia, the cosmetic industry continues to grow rapidly, and so does the scrutiny around how clinics advertise their services. The latest AHPRA and TGA updates make it clear that even small website wording choices or social media posts can now lead to formal […]
In today’s digital age, the vast majority of patients begin their search for healthcare providers online. They’re no longer flipping through phone books; they’re reaching for their smartphones and typing queries into Google: “GP near me,” “dermatologist Sydney,” or “best paediatrician Parramatta.” If your medical practice isn’t easily discoverable in these local search results, you’re
Is Your Medical Practice Googleable? The Essential Guide to Local SEO Read More »
In today’s digital-first world, your medical practice’s online reputation is often a patient’s first impression. Before even considering an appointment, prospective patients are increasingly turning to Google, health directories, and social media to read reviews and gauge the experiences of others. This makes online reputation for doctors a critical component of successful medical marketing. However,
Building Trust Online: Managing Patient Reviews and Your Clinic’s Reputation Read More »
In the rapidly evolving world of patient engagement, the phrase “digital marketing for medical practices” is frequently used, often accompanied by a flurry of buzzwords that can feel overwhelming to busy healthcare professionals. You might hear terms like SEO, content strategy, lead generation, and social media engagement, leaving you to wonder: what does all this
Receiving notification that your medical practice website breaches AHPRA advertising guidelines can be unsettling. In today’s highly regulated healthcare landscape in Australia, AHPRA compliance for websites is not merely a suggestion; it’s a critical professional obligation. A non-compliant medical website can lead to serious repercussions, including investigations, professional misconduct charges, hefty fines, and significant damage
You’ve Been Told Your Website Is Not AHPRA Compliant—What Now? Read More »
Your website is often the first interaction patients have with your practice. If it’s difficult to navigate, missing critical information, or doesn’t provide an easy way to book an appointment, potential patients may look elsewhere. A well-structured, patient-friendly website isn’t just a digital necessity—it’s a key tool for attracting and retaining patients. Here are five
5 Essential Features Every Healthcare Website Needs Read More »
Did you know that cyber security threats on Australian healthcare businesses increased by more than 50% in 2020? While this is attributed largely to the pandemic and increasing online shifts, it’s still relevant even as we transition back to in-person activities. As November 30 is World Computer Security Day, it’s an excellent time to revise
Computer security and your practice: brushing up on the requirements Read More »
Using your Greatest Tool Effectively A key component of the AHPRA guidelines for medical advertising is that your communications can’t be misleading to an uninformed audience. This rule is in place to help protect people from making poor health decisions based on things they don’t fully understand. It means that providing an article in highly
Helping Patients Understand – Content Marketing for Medical Professionals Read More »
An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid
How COVID-19 has changed the pace of digital marketing in 2020 Read More »
Dr Google is alive and well Only a decade or two ago, the only way to get health information was to talk to a medical professional. Unfortunately, those times are behind us: the internet has changed this type of top-down information distribution, and patients can now get a second, third, and fourth opinion in minutes
Dr Google: Be a Source of Truth Read More »