Did you know that cyber security threats on Australian healthcare businesses increased by more than 50% in 2020? While this is attributed largely to the pandemic and increasing online shifts, it’s still relevant even as we transition back to in-person activities. As November 30 is World Computer Security Day, it’s an excellent time to revise […]
Computer security and your practice: brushing up on the requirements Read More »
Using your Greatest Tool Effectively A key component of the AHPRA guidelines for medical advertising is that your communications can’t be misleading to an uninformed audience. This rule is in place to help protect people from making poor health decisions based on things they don’t fully understand. It means that providing an article in highly
Helping Patients Understand – Content Marketing for Medical Professionals Read More »
An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid
How COVID-19 has changed the pace of digital marketing in 2020 Read More »
Dr Google is alive and well Only a decade or two ago, the only way to get health information was to talk to a medical professional. Unfortunately, those times are behind us: the internet has changed this type of top-down information distribution, and patients can now get a second, third, and fourth opinion in minutes
Dr Google: Be a Source of Truth Read More »
Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this
Dr Google: Danger or Opportunity Read More »
Our society has become highly dependent upon technology, says Jason Borody. Most people utilise the internet, often exclusively, as their primary source of information. In fact, 90% of prospective patients will visit your website before contacting you. Therefore, it is vital that medical practices seeking to reach their target community have a patient-orientated cyber presence.
Six ways to make your medical website a conversion tool Read More »
ApreSkin is a new skin consultation app targeted at dermatologists, skin specialists and doctors. It was created to help doctors benefit from a streamlined, integrated system for their skin consultations. The goal is to provide accuracy in reporting and save time with recording the patient?s skin lesions or conditions. Creator Brad Jones, an Australian dermatologist
ApreSkin – 3D Skin Consultation App Read More »
Choosing the right doctor with the right qualifications and experience can be a difficult task which is why people often evaluate a range of practitioners on the Internet before they make that decision to visit your practice. The relationship between a patient and a doctor is a not only professional, but personal too and therefore
Building a Successful Medical Website Read More »
With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any doctor’s visit, smartphones
Going Mobile in the Waiting Room Read More »
In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread