Strategic Marketing

Whether you’re a well-established practice or a one-person practitioner, to be successful, you must have a marketing strategy and you must implement it consistently. The key is developing a marketing system that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts […]

Many practices leave the planning and organisation of their new year marketing strategies till the last minute.  Now is the time to determine whether 2015 will be your best year in business, or if it will be a repeat of this year. Most practice owners start out with big, ambitious goals for the New Year.

Healthcare marketing is a combination of science (applying proven strategies and tactics) and art (creatively and effectively connecting with your patients). There’s a huge sense of achievement that is accompanied by a winning formula and reaching your end goal. Through our experience we have come to know which marketing ideas work and which don’t. Here’s