Your 2025 guide for AHPRA and TGA compliance in cosmetic marketing. In Australia, the cosmetic industry continues to grow rapidly, and so does the scrutiny around how clinics advertise their services. The latest AHPRA and TGA updates make it clear that even small website wording choices or social media posts can now lead to formal […]
In today’s digital age, the vast majority of patients begin their search for healthcare providers online. They’re no longer flipping through phone books; they’re reaching for their smartphones and typing queries into Google: “GP near me,” “dermatologist Sydney,” or “best paediatrician Parramatta.” If your medical practice isn’t easily discoverable in these local search results, you’re
Is Your Medical Practice Googleable? The Essential Guide to Local SEO Read More »
In today’s digital-first world, your medical practice’s online reputation is often a patient’s first impression. Before even considering an appointment, prospective patients are increasingly turning to Google, health directories, and social media to read reviews and gauge the experiences of others. This makes online reputation for doctors a critical component of successful medical marketing. However,
Building Trust Online: Managing Patient Reviews and Your Clinic’s Reputation Read More »
In the rapidly evolving world of patient engagement, the phrase “digital marketing for medical practices” is frequently used, often accompanied by a flurry of buzzwords that can feel overwhelming to busy healthcare professionals. You might hear terms like SEO, content strategy, lead generation, and social media engagement, leaving you to wonder: what does all this
Receiving notification that your medical practice website breaches AHPRA advertising guidelines can be unsettling. In today’s highly regulated healthcare landscape in Australia, AHPRA compliance for websites is not merely a suggestion; it’s a critical professional obligation. A non-compliant medical website can lead to serious repercussions, including investigations, professional misconduct charges, hefty fines, and significant damage
You’ve Been Told Your Website Is Not AHPRA Compliant—What Now? Read More »
Your website is often the first interaction patients have with your practice. If it’s difficult to navigate, missing critical information, or doesn’t provide an easy way to book an appointment, potential patients may look elsewhere. A well-structured, patient-friendly website isn’t just a digital necessity—it’s a key tool for attracting and retaining patients. Here are five
5 Essential Features Every Healthcare Website Needs Read More »
Vividus Director Jason Borody recently attended 2024’s Digital Health Festival in Melbourne and was interviewed by the Talking HealthTech podcast. As co-founder of Doceo Health, Jason and fellow partner Hanya Oversby discussed the navigation of common healthcare business challenges and how the Doceo platform seeks to build a strong partner network to addresses these. What
Navigating Healthcare Business Challenges Read More »
What’s going on with the National Law? On 11 May 2022, the Minister for Health and Ambulance services introduced the Health Practitioner Regulation National Law and Other Legislation Amendment Bill 2022 to parliament. If passed, this law could change the way we conduct medical marketing. Specifically, part 16 of the bill proposes an amendment to
National Law amendment to allow testimonials in healthcare advertising Read More »
Holiday gift-giving to referrers is an excellent chance to help foster relationships and build potential business for the year ahead. Even if you or your referrers don’t celebrate Christmas, it’s an opportunity to show them that they’ve made an impact on your practice in the last year and that you value their referrals. If you’re
10 top tips for gift-giving to referrers Read More »
Throughout 2020, we saw practices innovate in their business and marketing to survive and push ahead. Priorities shifted, many reactionary changes were made to existing plans, and new systems and procedures were rapidly developed to maintain function under pressure. Now that 2020 is in hindsight, the time has come to begin proactively applying the lessons
Review, Revise, Prioritise – Applying 2020’s takeaways to your 2021 strategies Read More »