Published Articles Archives - Vividus

Published Articles

Is Your Medical Practice Googleable? The Essential Guide to Local SEO

Branding, Content Marketing, Creative Services, Customer Experience, Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, SEO, Strategic Marketing, Uncategorised, Website /

In today’s digital age, the vast majority of patients begin their search for healthcare providers online. They’re no longer flipping through phone books; they’re reaching for their smartphones and typing queries into Google: “GP near me,” “dermatologist Sydney,” or “best paediatrician Parramatta.” If your medical practice isn’t easily discoverable in these local search results, you’re […]

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Building Trust Online: Managing Patient Reviews and Your Clinic’s Reputation

Branding, Content Marketing, Creative Services, Customer Experience, Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, SEO, Strategic Marketing, Uncategorised, Website /

In today’s digital-first world, your medical practice’s online reputation is often a patient’s first impression. Before even considering an appointment, prospective patients are increasingly turning to Google, health directories, and social media to read reviews and gauge the experiences of others. This makes online reputation for doctors a critical component of successful medical marketing. However,

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Beyond the Buzzwords: What Does ‘Digital Marketing’ Really Mean for Your Medical Practice?

Branding, Content Marketing, Creative Services, Customer Experience, Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, SEO, Strategic Marketing, Uncategorised, Website /

In the rapidly evolving world of patient engagement, the phrase “digital marketing for medical practices” is frequently used, often accompanied by a flurry of buzzwords that can feel overwhelming to busy healthcare professionals. You might hear terms like SEO, content strategy, lead generation, and social media engagement, leaving you to wonder: what does all this

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You’ve Been Told Your Website Is Not AHPRA Compliant—What Now?

Branding, Content Marketing, Creative Services, Customer Experience, Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, SEO, Strategic Marketing, Website /

Receiving notification that your medical practice website breaches AHPRA advertising guidelines can be unsettling. In today’s highly regulated healthcare landscape in Australia, AHPRA compliance for websites is not merely a suggestion; it’s a critical professional obligation. A non-compliant medical website can lead to serious repercussions, including investigations, professional misconduct charges, hefty fines, and significant damage

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5 Essential Features Every Healthcare Website Needs

Content Marketing, Creative Services, Customer Experience, Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, SEO, Strategic Marketing, Website /

Your website is often the first interaction patients have with your practice. If it’s difficult to navigate, missing critical information, or doesn’t provide an easy way to book an appointment, potential patients may look elsewhere. A well-structured, patient-friendly website isn’t just a digital necessity—it’s a key tool for attracting and retaining patients. Here are five

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SEO Is a Long-Term Investment | Vividus | Medical Marketing Specialists

What impact does the federal budget have on your medical practice?

Healthcare Marketing, Published Articles /

On 29 March 2022, Treasurer Josh Frydenberg delivered the 2022-2023 federal budget in parliament. It’s bound to bring joy to some and ruffle a few feathers for others. There is good, bad, and ugly information in the document and. For some it will offer a small windfall, and for others it will fall short of

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Rejuvenating online experience for established practice websites

Content Marketing, Healthcare Marketing, Published Articles /

Jason Borody, or as we like to call him ‘the Marketing Prophet’, reveals that in their efforts to produce an excellent online experience, many practice owners commit some crucial mistakes.  Great patient experience is essential for practices to maintain, both online and offline. Aside from driving patients to return and a key part of establishing

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Applying 2020 knowledge to 2021 Strategies - Vividus Healthcare Marketing

Review, Revise, Prioritise – Applying 2020’s takeaways to your 2021 strategies

Healthcare Marketing, Published Articles, Strategic Marketing /

Throughout 2020, we saw practices innovate in their business and marketing to survive and push ahead. Priorities shifted, many reactionary changes were made to existing plans, and new systems and procedures were rapidly developed to maintain function under pressure. Now that 2020 is in hindsight, the time has come to begin proactively applying the lessons

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Four Marketing Lessons from Lockdown - Vividus Healthcare Marketing

Four Marketing Lessons from Lockdown

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

While the pandemic has left its mark on businesses across Australia and the world, it has also provided insight into the way marketing and business is conducted. Jason Borody discusses the marketing lessons the healthcare sector can draw from pandemic activity as we head into the new year. It would be fitting of the current

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How Covid-19 affected digital marketing - Vividus Digital Marketing

How COVID-19 has changed the pace of digital marketing in 2020

Healthcare Marketing, Online Marketing, Published Articles, SEO, Social Media, Website /

An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid

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