Online Marketing Archives - Page 2 of 4

How AI Can Improve Medical Practice Management & Operations

In recent years, artificial intelligence (AI) has made significant strides in revolutionising various industries, and healthcare is no exception. From streamlining administrative tasks to providing personalised patient care, AI is reshaping the landscape of medical practice management. There are many benefits of artificial intelligence in healthcare as follows. Streamlining Administrative Tasks From scheduling appointments […]

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Should I pause my PPC this Christmas?

Google Advertising, Healthcare Marketing, Online Marketing / Vividus Admin

It’s that time of year again… It’s a question we get every year at about this time: “Should my business put our PPC campaign on hold for the break? And if I pause, what will happen to my campaign?” The answer isn’t a straightforward one. It depends on what your product is, how your business

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Translating marketing speak into English – an ABC glossary

Content Marketing, Creative Services, Healthcare Marketing, Online Marketing / zoe

For many business owners, marketing speak can be bewildering at the best of times, and if your agency starts to speak in acronyms, it can get downright confusing. We’ve tried our hand at translating marketing jargon into something a little easier to understand. A is for analytics Analytics are used to track your marketing performance.

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Building a Marketing Strategy - Medical Practice Marketing - Vividus Healthcare Marketing

Hindsight is 2020: building a marketing strategy for the year ahead

Customer Experience, Healthcare Marketing, Online Marketing, Strategic Marketing / Vividus Admin

Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing

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How Covid-19 affected digital marketing - Vividus Digital Marketing

How COVID-19 has changed the pace of digital marketing in 2020

Healthcare Marketing, Online Marketing, Published Articles, SEO, Social Media, Website / Vividus Admin

An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid

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Dr Google: Be a Source of Truth

Healthcare Marketing, Online Marketing, Social Media, Strategic Marketing, Website / Vividus Admin

Dr Google is alive and well Only a decade or two ago, the only way to get health information was to talk to a medical professional. Unfortunately, those times are behind us: the internet has changed this type of top-down information distribution, and patients can now get a second, third, and fourth opinion in minutes

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Digital Marketing for Doctors - Vividus Healthcare Marketing

How Important Is Digital Marketing For Doctors?

Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, Strategic Marketing / Vividus Admin

The data on digital marketing speaks volumes; Jason Borody from Vividus Marketing explains how private practices and hospitals can get the most out of their online presence. We’re often asked, “Does Google marketing really work?”, “How can you get me to the first page of Google?” and “Can you guarantee results?” Over the past 12

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Patient Retention - Vividus Healthcare Marketing

The Game Changer

Content Marketing, Healthcare Marketing, Online Marketing, Published Articles, Strategic Marketing, Video / Vividus Admin

Jason Borody talks about the shift in Online Marketing. In the increasingly visual world of social media and digital marketing, it’s no surprise that the use of video in content marketing is on the rise. And, it’s certainly not a tactic that should be taken lightly. Video helps deliver information in a quick and simplified

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Dr Google: Danger or Opportunity

Content Marketing, Healthcare Marketing, Online Marketing, Published Articles, SEO, Social Media, Strategic Marketing, Website / Vividus Admin

Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this

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Healthcare Storytelling - Vividus Healthcare Marketing

Tips for Healthcare Storytelling

Content Marketing, Healthcare Marketing, Online Marketing, Published Articles, Strategic Marketing / Vividus Admin

Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason Borody from Vividus Marketing explains why storytelling is the future of content marketing in healthcare. Healthcare and marketing share a vital requirement to look beyond numbers when creating an image of the people you seek

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