There are just as many reasons to rebrand a practice as there are ways to do it. Jason Borody explains that, when done correctly, rebranding can build excitement both within your practice and within the healthcare market. Rebranding is a strategy that can revitalise your practice and improve patient relationships. Timely rebranding is not designed […]
How to Successfully Rebrand Your Practice Read More »
Healthcare marketing is a combination of science (applying proven strategies and tactics) and art (creatively and effectively connecting with your patients). There’s a huge sense of achievement that is accompanied by a winning formula and reaching your end goal. Through our experience we have come to know which marketing ideas work and which don’t. Here’s
The Marketing Campaigns Every Medical Practice Should Know About Read More »
The digital healthcare market is surging with activity, and it is becoming increasingly difficult to predict which trends are likely to have the biggest impact. That said, EHRs (Electronic Health Records) are likely to take the back seat, breakthroughs in documentation are not expected in the near future and devices related to mobile health and
How to Leverage Digital Trends for your Healthcare Brand Read More »
Choosing the right doctor with the right qualifications and experience can be a difficult task which is why people often evaluate a range of practitioners on the Internet before they make that decision to visit your practice. The relationship between a patient and a doctor is a not only professional, but personal too and therefore
Building a Successful Medical Website Read More »
NAB’s view: The key focus related to health in this year’s budget is savings. The introduction of GP co-payments, changes to PBS provisions, Medicare safety nets and indexation arrangements will contribute significant savings – with the majority of these savings being directed towards the Medical Research Future Fund. That said, these savings will come at
Health Sector Impacts From the 2014 Federal Budget Read More »
Jason Borody explains how to scientifically calculate your marketing budget. Many doctors and practice managers are unsure how much they should be spending on their marketing. The Private Practice Magazine asked Vividus to draw back the curtains on this somewhat secretive topic. Private practices are made up of lots of moving parts that work together
To Market, To Market Read More »
With the world becoming increasingly mobile, Jason Borody director of the healthcare marketing specialists Vividus, explains how your practice can stay ahead of the competition. Look in any waiting room and what do you see? Almost everyone is on their smartphone. Although the waiting room may be an inconvenient part of any doctor’s visit, smartphones
Going Mobile in the Waiting Room Read More »
In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients
Get on Top and Stay There Read More »
Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the face of your medical practice and the way clients research and engage with your services. Having a modern, user-friendly website that effectively introduces potential patients and referrers to your practice