Healthcare Marketing Archives - Page 3 of 6 - Vividus

Healthcare Marketing

Vividus Healthcare Marketing

HealthEngine is in trouble – what does it mean for your medical business?

Healthcare Marketing, Strategic Marketing /

What’s going on with HealthEngine? If you’re a medical professional working in Australia, chances are that you’ve encountered HealthEngine. HealthEngine is Australia’s most popular online booking software for attaining appointments with all sorts of healthcare businesses: GPs, dentists, physiotherapists, naturopaths, psychiatrists, and a host of other health-related providers. If you’ve been reading the news lately, […]

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Referral Marketing - Vividus Healthcare Marketing

Using Referral Marketing Data for Sustained Practice Growth

Data Analysis, Healthcare Marketing, Published Articles, Strategic Marketing /

Jason Borody, of Australia’s medical marketing specialists Vividus, talks about the benefits and opportunities of data-based referral marketing. In today’s hyper-connected modern world, people have more options than ever before. Gone are the days where medical practices simply needed to put out an ‘open’ sign to attract a steady flow of patients. Instead, we can

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Digital Marketing for Doctors - Vividus Healthcare Marketing

How Important Is Digital Marketing For Doctors?

Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, Strategic Marketing /

The data on digital marketing speaks volumes; Jason Borody from Vividus Marketing explains how private practices and hospitals can get the most out of their online presence. We’re often asked, “Does Google marketing really work?”, “How can you get me to the first page of Google?” and “Can you guarantee results?” Over the past 12

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Vividus Healthcare Marketing

Dr Google: Danger or Opportunity

Content Marketing, Healthcare Marketing, Online Marketing, Published Articles, SEO, Social Media, Strategic Marketing, Website /

Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this

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Patient Centric Healthcare - Vividus Healthcare Marketing

When Patient-Centric Healthcare Hits Home

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

The healthcare industry is shifting towards a patient-centric system, says Jason Borody. This is a significant change for practices used to a physician-centred model, however with patients more inclined to become more active in their own care – and predisposed to research symptoms and treatments – the shift to patient-centric healthcare is an organic one.

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Healthcare Storytelling - Vividus Healthcare Marketing

Tips for Healthcare Storytelling

Content Marketing, Healthcare Marketing, Online Marketing, Published Articles, Strategic Marketing /

Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason Borody from Vividus Marketing explains why storytelling is the future of content marketing in healthcare. Healthcare and marketing share a vital requirement to look beyond numbers when creating an image of the people you seek

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What if patients billed doctors for long waiting times? - Vividus Healthcare Marketing

What If Patients Billed Doctors for Lengthy Wait Times?

Customer Experience, Healthcare Marketing, Strategic Marketing /

Waiting at home for a delivery that comes just at the end of the time slot or, worse, not at all, is an all too relatable modern frustration. Another common vexation is sitting in reception at the doctor’s practice watching the clock tick past 11am for a 10.15am appointment. In such times more than a

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Reviews and your practice - Vividus Healthcare Marketing

Learning from Unhappy Patients

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

Attracting new patients is essential for sustaining and growing a medical practice – yet patient retention and attrition is often overlooked. Jason Borody explains why your most unhappy patients are the best inspiration for your business development blueprint. Hopefully the scenario where an unhappy patient is in your practice making demands and verbally unloading their

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