Healthcare Marketing Archives - Vividus

Healthcare Marketing

You’ve Been Told Your Website Is Not AHPRA Compliant—What Now?

Receiving notification that your medical practice website breaches AHPRA advertising guidelines can be unsettling. In today’s highly regulated healthcare landscape in Australia, AHPRA compliance for websites is not merely a suggestion; it’s a critical professional obligation. A non-compliant medical website can lead to serious repercussions, including investigations, professional misconduct charges, hefty fines, and significant damage […]

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5 Essential Features Every Healthcare Website Needs

Your website is often the first interaction patients have with your practice. If it’s difficult to navigate, missing critical information, or doesn’t provide an easy way to book an appointment, potential patients may look elsewhere. A well-structured, patient-friendly website isn’t just a digital necessity—it’s a key tool for attracting and retaining patients. Here are five

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SEO Is a Long-Term Investment | Vividus | Medical Marketing Specialists

Top 10 Reasons Why SEO Is a Long-Term Investment for Your Medical Practice

In today’s digital age, patients rely on online searches to find trusted medical professionals. Whether you are growing your medical practice or establishing yourself as a leading specialist, Search Engine Optimisation (SEO) is a crucial investment that delivers sustainable results over time. Unlike paid advertising, which provides immediate visibility but disappears once the budget runs

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Navigating Healthcare Business Challenges

Vividus Director Jason Borody recently attended 2024’s Digital Health Festival in Melbourne and was interviewed by the Talking HealthTech podcast. As co-founder of Doceo Health, Jason and fellow partner Hanya Oversby discussed the navigation of common healthcare business challenges and how the Doceo platform seeks to build a strong partner network to addresses these. What

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How AI Can Improve Medical Practice Management & Operations | Vividus Marketing

How AI Can Improve Medical Practice Management & Operations

In recent years, artificial intelligence (AI) has made significant strides in revolutionising various industries, and healthcare is no exception. From streamlining administrative tasks to providing personalised patient care, AI is reshaping the landscape of medical practice management. There are many benefits of artificial intelligence in healthcare as follows.   Streamlining Administrative Tasks From scheduling appointments

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National Law amendment to allow testimonials in healthcare advertising

What’s going on with the National Law? On 11 May 2022, the Minister for Health and Ambulance services introduced the Health Practitioner Regulation National Law and Other Legislation Amendment Bill 2022 to parliament. If passed, this law could change the way we conduct medical marketing. Specifically, part 16 of the bill proposes an amendment to

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SEO Is a Long-Term Investment | Vividus | Medical Marketing Specialists

What impact does the federal budget have on your medical practice?

On 29 March 2022, Treasurer Josh Frydenberg delivered the 2022-2023 federal budget in parliament. It’s bound to bring joy to some and ruffle a few feathers for others. There is good, bad, and ugly information in the document and. For some it will offer a small windfall, and for others it will fall short of

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