Customer Experience Archives - Vividus

Customer Experience

You’ve Been Told Your Website Is Not AHPRA Compliant—What Now?

Content Marketing, Creative Services, Customer Experience, Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, SEO, Strategic Marketing, Uncategorised, Website /

Receiving notification that your medical practice website breaches AHPRA advertising guidelines can be unsettling. In today’s highly regulated healthcare landscape in Australia, AHPRA compliance for websites is not merely a suggestion; it’s a critical professional obligation. A non-compliant medical website can lead to serious repercussions, including investigations, professional misconduct charges, hefty fines, and significant damage […]

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5 Essential Features Every Healthcare Website Needs

Content Marketing, Creative Services, Customer Experience, Google Advertising, Healthcare Marketing, Online Marketing, Published Articles, SEO, Strategic Marketing, Website /

Your website is often the first interaction patients have with your practice. If it’s difficult to navigate, missing critical information, or doesn’t provide an easy way to book an appointment, potential patients may look elsewhere. A well-structured, patient-friendly website isn’t just a digital necessity—it’s a key tool for attracting and retaining patients. Here are five

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Navigating Healthcare Business Challenges

Customer Experience, Healthcare Marketing, Online Marketing, Strategic Marketing /

Vividus Director Jason Borody recently attended 2024’s Digital Health Festival in Melbourne and was interviewed by the Talking HealthTech podcast. As co-founder of Doceo Health, Jason and fellow partner Hanya Oversby discussed the navigation of common healthcare business challenges and how the Doceo platform seeks to build a strong partner network to addresses these. What

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Building a Marketing Strategy - Medical Practice Marketing - Vividus Healthcare Marketing

Hindsight is 2020: building a marketing strategy for the year ahead

Customer Experience, Healthcare Marketing, Online Marketing, Strategic Marketing /

Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing

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Four Marketing Lessons from Lockdown - Vividus Healthcare Marketing

Four Marketing Lessons from Lockdown

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

While the pandemic has left its mark on businesses across Australia and the world, it has also provided insight into the way marketing and business is conducted. Jason Borody discusses the marketing lessons the healthcare sector can draw from pandemic activity as we head into the new year. It would be fitting of the current

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Patient Centric Healthcare - Vividus Healthcare Marketing

When Patient-Centric Healthcare Hits Home

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

The healthcare industry is shifting towards a patient-centric system, says Jason Borody. This is a significant change for practices used to a physician-centred model, however with patients more inclined to become more active in their own care – and predisposed to research symptoms and treatments – the shift to patient-centric healthcare is an organic one.

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What if patients billed doctors for long waiting times? - Vividus Healthcare Marketing

What If Patients Billed Doctors for Lengthy Wait Times?

Customer Experience, Healthcare Marketing, Strategic Marketing /

Waiting at home for a delivery that comes just at the end of the time slot or, worse, not at all, is an all too relatable modern frustration. Another common vexation is sitting in reception at the doctor’s practice watching the clock tick past 11am for a 10.15am appointment. In such times more than a

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Reviews and your practice - Vividus Healthcare Marketing

Learning from Unhappy Patients

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

Attracting new patients is essential for sustaining and growing a medical practice – yet patient retention and attrition is often overlooked. Jason Borody explains why your most unhappy patients are the best inspiration for your business development blueprint. Hopefully the scenario where an unhappy patient is in your practice making demands and verbally unloading their

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The 6 Elements of Inbound Marketing

Customer Experience, Online Marketing, Strategic Marketing /

Are you seeing the results from your inbound marketing? Inbound marketing is the most effective marketing method for attracting patients online. It is about earning attention, organically drawing patients to your practice. Inbound marketing in comparison to outbound marketing, is a relatively inexpensive endeavour, it is easier to track and if done right is more

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