Your 2025 guide for AHPRA and TGA compliance in cosmetic marketing. In Australia, the cosmetic industry continues to grow rapidly, and so does the scrutiny around how clinics advertise their services. The latest AHPRA and TGA updates make it clear that even small website wording choices or social media posts can now lead to formal […]
In today’s digital age, the vast majority of patients begin their search for healthcare providers online. They’re no longer flipping through phone books; they’re reaching for their smartphones and typing queries into Google: “GP near me,” “dermatologist Sydney,” or “best paediatrician Parramatta.” If your medical practice isn’t easily discoverable in these local search results, you’re
Is Your Medical Practice Googleable? The Essential Guide to Local SEO Read More »
In today’s digital-first world, your medical practice’s online reputation is often a patient’s first impression. Before even considering an appointment, prospective patients are increasingly turning to Google, health directories, and social media to read reviews and gauge the experiences of others. This makes online reputation for doctors a critical component of successful medical marketing. However,
Building Trust Online: Managing Patient Reviews and Your Clinic’s Reputation Read More »
In the rapidly evolving world of patient engagement, the phrase “digital marketing for medical practices” is frequently used, often accompanied by a flurry of buzzwords that can feel overwhelming to busy healthcare professionals. You might hear terms like SEO, content strategy, lead generation, and social media engagement, leaving you to wonder: what does all this
Receiving notification that your medical practice website breaches AHPRA advertising guidelines can be unsettling. In today’s highly regulated healthcare landscape in Australia, AHPRA compliance for websites is not merely a suggestion; it’s a critical professional obligation. A non-compliant medical website can lead to serious repercussions, including investigations, professional misconduct charges, hefty fines, and significant damage
You’ve Been Told Your Website Is Not AHPRA Compliant—What Now? Read More »
Vividus Walks to Support Mental Health Vividus is passionate about promoting and supporting mental health awareness. Recently our mighty Account Manager mouse, Melissa, demonstrated this by participating in Coastrek’s 30km fundraising walk for Beyond Blue. The walk took place on 15th July and consisted of teams of 4 walking 30km or 60km to raise money
Vividus Walks to Support Mental Health Read More »
Your healthcare practice’s brand should be more than a logo, a name or a tagline. It should go beyond business cards and signage. It should be reflected in everything you do and it should flow consistently throughout a range of marketing collateral to market an identity and personality that is uniquely your own. To truly
Polishing Your Practice – The Branding Experience Read More »
There are just as many reasons to rebrand a practice as there are ways to do it. Â Jason Borody explains that, when done correctly, rebranding can build excitement both within your practice and within the healthcare market. Rebranding is a strategy that can revitalise your practice and improve patient relationships. Timely rebranding is not designed
How to Successfully Rebrand Your Practice Read More »