Dr Google is alive and well Only a decade or two ago, the only way to get health information was to talk to a medical professional. Unfortunately, those times are behind us: the internet has changed this type of top-down information distribution, and patients can now get a second, third, and fourth opinion in minutes […]
Dr Google: Be a Source of Truth Read More »
Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback on their experiences. Jason Borody, director of medical marketing agencyVividus, explains how your practice can turn this challenge to your advantage. Trust me, I’m a Doctor For better or worse, the Internet has changed this
Dr Google: Danger or Opportunity Read More »
As a doctor, every marketing agency that has pushed a sales pitch under your nose has raised the importance of engaging with patients. What does it actually mean though? In a nutshell it is speaking to your patients on a level that connects with them and drives the practice forward. Engagement builds your brand on
How to Engage with Patients on Social Media Read More »
Social media is growing in every direction and captures every profession; healthcare is not immune. More and more people are looking to research potential healthcare providers through social media. Patients no longer just want to know what you do but who you are, what you like and what you support. Despite the rapid adoption by
Social media for healthcare professionals Read More »
Most medical practices, by now, recognise the power of social media and understand that it’s not just a passing fad. Over the last year, every major social network has experienced significant growth in Australia, especially Facebook, YouTube, Instagram and Snapchat. With the rise of Vine, practices are now also using the platform to promote their own products/services
Social Media – Where to from here? Read More »
In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients
Get on Top and Stay There Read More »
New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start planning for the exciting year ahead, says Jason Borody. With big changes to the healthcare market coming up, practices will need to focus on the most effective and economical ways
Is your practice communicating effectively to your target audience? Jason Borody reveals the five top trends in medical marketing that will help put you ahead of the competition in 2012. The healthcare industry landscape is shifting. Patients are becoming more sophisticated, information is more readily available and competition between healthcare providers is increasing dramatically. Doctors