Dr Google: Be a Source of Truth
Dr Google is alive and well Only a decade or two ago, the only way to get health information was …
Social media marketing
Dr Google: Danger or Opportunity
Google and social media are increasingly being used by patients to recommend doctors, ask for medical advice, and provide feedback …
How to Engage with Patients on Social Media
As a doctor, every marketing agency that has pushed a sales pitch under your nose has raised the importance of …
Social Media – Where to from here?
Most medical practices, by now, recognise the power of social media and understand that it’s not just a passing fad. Over the …
Social media for healthcare professionals
Social media is growing in every direction and captures every profession; healthcare is not immune. More and more people are …
Bridging the Gap
In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans …
Get on Top and Stay There
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found …
Action Plan
New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make …
Media Savvy
Is your practice communicating effectively to your target audience? Jason Borody reveals the five top trends in medical marketing that …