Attracting new patients is essential for sustaining and growing a medical practice – yet patient retention and attrition is often overlooked. Jason Borody explains why your most unhappy patients are the best inspiration for your business development blueprint. Hopefully the scenario where an unhappy patient is in your practice making demands and verbally unloading their […]
Learning from Unhappy Patients Read More »
It used to be that you could just hang a sign outside your door and the patients would come. Medicine and the medical industry have come a long way since then. It’s not just medicine that has become more sophisticated. Patients now have a rudimentary understanding of medical terms provided they can figure out how
Is Your Practice Stuck in the Dark Ages? Read More »
Our society has become highly dependent upon technology, says Jason Borody. Most people utilise the internet, often exclusively, as their primary source of information. In fact, 90% of prospective patients will visit your website before contacting you. Therefore, it is vital that medical practices seeking to reach their target community have a patient-orientated cyber presence.
Six ways to make your medical website a conversion tool Read More »
Jason Borody points out the 7 medical marketing trends that will shape the year ahead. A decade ago the idea of driverless fully electric cars, telemedicine and robotic assisted surgery seemed like something you would only see in the movies. Today, we have all witnessed the rapid growth of social, economic and technological change and
Unstoppable Trends Read More »
Are you seeing the results from your inbound marketing? Inbound marketing is the most effective marketing method for attracting patients online. It is about earning attention, organically drawing patients to your practice. Inbound marketing in comparison to outbound marketing, is a relatively inexpensive endeavour, it is easier to track and if done right is more
The 6 Elements of Inbound Marketing Read More »
If your medical practice depends on word of mouth marketing, it would be impossible to overstate the importance of patient satisfaction. Your reputation depends on it, and the growth and the future of your practice depends on it. How important is it then, to make sure that 90% to 100% of your patients walk out
A Smart Way to Grow Your Practice Using “Client Friendly Research” Read More »
How to Develop your Marketing Budget In part one of this series, we spoke about creating a marketing system and the 4 basic principles, which make up this system. Now that you understand that there’s a step-by-step logic involved, we’re going to help you identify the next steps and make it applicable to your practice situation. The
How to Grow a Successful Medical Practice – Part 2 Read More »
What is “great marketing”? It?s different for every business and medical practice. But what it looks like is the ability to invest a certain amount of money into marketing, and get an exponential positive return from that investment. Great marketing is the ability to KNOW: where your business is coming from how much profit you’re
The Road to Great Medical Marketing Never Ends Read More »
One of the biggest challenges any medical practice faces, is how to consistently bring new patients into the practice. With a steady stream of new patients, your practice flourishes, and you have the resources needed to try new marketing techniques, or improve the services you offer. Both of which will grow your practice even further.
3 Types of Patients and How to Attact Them Read More »
At Vividus, we’re of the belief that marketing is not about money, or about advertisements? It’s about people. Too often, medical practitioners will view marketing as some external “thing”, that they have to “spend money on”. It’s no surprise that these medical practitioners rarely find the marketing “secret sauce”, that will grow their business and
How Showing Appreciation Will Grow Your Medical Practice Read More »