Your 2025 guide for AHPRA and TGA compliance in cosmetic marketing. In Australia, the cosmetic industry continues to grow rapidly, and so does the scrutiny around how clinics advertise their services. The latest AHPRA and TGA updates make it clear that even small website wording choices or social media posts can now lead to formal […]
In today’s digital age, the vast majority of patients begin their search for healthcare providers online. They’re no longer flipping through phone books; they’re reaching for their smartphones and typing queries into Google: “GP near me,” “dermatologist Sydney,” or “best paediatrician Parramatta.” If your medical practice isn’t easily discoverable in these local search results, you’re
Is Your Medical Practice Googleable? The Essential Guide to Local SEO Read More »
In today’s digital-first world, your medical practice’s online reputation is often a patient’s first impression. Before even considering an appointment, prospective patients are increasingly turning to Google, health directories, and social media to read reviews and gauge the experiences of others. This makes online reputation for doctors a critical component of successful medical marketing. However,
Building Trust Online: Managing Patient Reviews and Your Clinic’s Reputation Read More »
In the rapidly evolving world of patient engagement, the phrase “digital marketing for medical practices” is frequently used, often accompanied by a flurry of buzzwords that can feel overwhelming to busy healthcare professionals. You might hear terms like SEO, content strategy, lead generation, and social media engagement, leaving you to wonder: what does all this
Receiving notification that your medical practice website breaches AHPRA advertising guidelines can be unsettling. In today’s highly regulated healthcare landscape in Australia, AHPRA compliance for websites is not merely a suggestion; it’s a critical professional obligation. A non-compliant medical website can lead to serious repercussions, including investigations, professional misconduct charges, hefty fines, and significant damage
You’ve Been Told Your Website Is Not AHPRA Compliant—What Now? Read More »
Your website is often the first interaction patients have with your practice. If it’s difficult to navigate, missing critical information, or doesn’t provide an easy way to book an appointment, potential patients may look elsewhere. A well-structured, patient-friendly website isn’t just a digital necessity—it’s a key tool for attracting and retaining patients. Here are five
5 Essential Features Every Healthcare Website Needs Read More »
In today’s digital age, patients rely on online searches to find trusted medical professionals. Whether you are growing your medical practice or establishing yourself as a leading specialist, Search Engine Optimisation (SEO) is a crucial investment that delivers sustainable results over time. Unlike paid advertising, which provides immediate visibility but disappears once the budget runs
Top 10 Reasons Why SEO Is a Long-Term Investment for Your Medical Practice Read More »
This year, the team at Vividus has been hard at work smashing client goals left, right, and centre. From new client branding to improvements in search engine optimisation (SEO), our clients have been on the up and up thanks to our top tier marketing team. But our highlights don’t end there—with new internal improvements and
Year in Review – Vividus 2024 Read More »
Vividus Director Jason Borody recently attended 2024’s Digital Health Festival in Melbourne and was interviewed by the Talking HealthTech podcast. As co-founder of Doceo Health, Jason and fellow partner Hanya Oversby discussed the navigation of common healthcare business challenges and how the Doceo platform seeks to build a strong partner network to addresses these. What
Navigating Healthcare Business Challenges Read More »
Vividus at the Annual City Fertility Conference In March of this year, Vividus found itself at the forefront of innovation as we were invited to speak at the annual City Fertility conference in the Gold Coast. This conference brought together leading fertility specialists around Australia for Vividus to present to on the topic of marketing
Marketing In The Digital Era Read More »