While the pandemic has left its mark on businesses across Australia and the world, it has also provided insight into the way marketing and business is conducted. Jason Borody discusses the marketing lessons the healthcare sector can draw from pandemic activity as we head into the new year. It would be fitting of the current […]
Four Marketing Lessons from Lockdown Read More »
Yesterday we attended the Moreton Bay Dementia Alliance’s official launch for their ‘Walk with Me 2020’ event. ‘Walk with Me’ is an annual event aimed at raising awareness and support for those of us living with dementia, Australia’s second leading cause of death. The launch, hosted by Home Instead Senior Care in Margate, was a
Vividus Supports Moreton Bay Dementia Alliance’s ‘Walk with Me 2020’ Read More »
Using your Greatest Tool Effectively A key component of the AHPRA guidelines for medical advertising is that your communications can’t be misleading to an uninformed audience. This rule is in place to help protect people from making poor health decisions based on things they don’t fully understand. It means that providing an article in highly
Helping Patients Understand – Content Marketing for Medical Professionals Read More »
An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid
How COVID-19 has changed the pace of digital marketing in 2020 Read More »
Dr Google is alive and well Only a decade or two ago, the only way to get health information was to talk to a medical professional. Unfortunately, those times are behind us: the internet has changed this type of top-down information distribution, and patients can now get a second, third, and fourth opinion in minutes
Dr Google: Be a Source of Truth Read More »
Your online reputation is of critical value, and far too often overlooked by healthcare professionals, says Jason Borody of Vividus. Luckily, there are a number of things that can be done to boost your reputation with minimal hassle and maximum benefit to your practice – and a good online reputation can be an invaluable asset
Caring for your #1 Asset – Your Reputation Read More »
What’s going on with HealthEngine? If you’re a medical professional working in Australia, chances are that you’ve encountered HealthEngine. HealthEngine is Australia’s most popular online booking software for attaining appointments with all sorts of healthcare businesses: GPs, dentists, physiotherapists, naturopaths, psychiatrists, and a host of other health-related providers. If you’ve been reading the news lately,
HealthEngine is in trouble – what does it mean for your medical business? Read More »
Jason Borody, of Australia’s medical marketing specialists Vividus, talks about the benefits and opportunities of data-based referral marketing. In today’s hyper-connected modern world, people have more options than ever before. Gone are the days where medical practices simply needed to put out an ‘open’ sign to attract a steady flow of patients. Instead, we can
Using Referral Marketing Data for Sustained Practice Growth Read More »
The data on digital marketing speaks volumes; Jason Borody from Vividus Marketing explains how private practices and hospitals can get the most out of their online presence. We’re often asked, “Does Google marketing really work?”, “How can you get me to the first page of Google?” and “Can you guarantee results?” Over the past 12
How Important Is Digital Marketing For Doctors? Read More »
Jason Borody talks about the shift in Online Marketing. In the increasingly visual world of social media and digital marketing, it’s no surprise that the use of video in content marketing is on the rise. And, it’s certainly not a tactic that should be taken lightly. Video helps deliver information in a quick and simplified