Jason Borody, or as we like to call him ‘the Marketing Prophet’, reveals that in their efforts to produce an excellent online experience, many practice owners commit some crucial mistakes. Great patient experience is essential for practices to maintain, both online and offline. Aside from driving patients to return and a key part of establishing […]
Rejuvenating online experience for established practice websites Read More »
The healthcare industry is shifting towards a patient-centric system, says Jason Borody. This is a significant change for practices used to a physician-centred model, however with patients more inclined to become more active in their own care – and predisposed to research symptoms and treatments – the shift to patient-centric healthcare is an organic one.
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Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason Borody from Vividus Marketing explains why storytelling is the future of content marketing in healthcare. Healthcare and marketing share a vital requirement to look beyond numbers when creating an image of the people you seek
Tips for Healthcare Storytelling Read More »
The healthcare industry is shifting towards a patient-centric system. This is a huge cultural change for practices used to a physician-centred model, however with patients more inclined to take charge of their own record — and predisposed to research symptoms and treatments — the shift to patient-centric healthcare is an organic one. As the demand
When Patient-Centric Healthcare Hits Home Read More »
Waiting at home for a delivery that comes just at the end of the time slot or, worse, not at all, is an all too relatable modern frustration. Another common vexation is sitting in reception at the doctor’s practice watching the clock tick past 11am for a 10.15am appointment. In such times more than a
What If Patients Billed Doctors for Lengthy Wait Times? Read More »
Attracting new patients is essential for sustaining and growing a medical practice – yet patient retention and attrition is often overlooked. Jason Borody explains why your most unhappy patients are the best inspiration for your business development blueprint. Hopefully the scenario where an unhappy patient is in your practice making demands and verbally unloading their
Learning from Unhappy Patients Read More »
Jason Borody points out the 7 medical marketing trends that will shape the year ahead. A decade ago the idea of driverless fully electric cars, telemedicine and robotic assisted surgery seemed like something you would only see in the movies. Today, we have all witnessed the rapid growth of social, economic and technological change and
Unstoppable Trends Read More »
If your medical practice depends on word of mouth marketing, it would be impossible to overstate the importance of patient satisfaction. Your reputation depends on it, and the growth and the future of your practice depends on it. How important is it then, to make sure that 90% to 100% of your patients walk out
A Smart Way to Grow Your Practice Using “Client Friendly Research” Read More »
No matter how good you are at what you do, malpractice lawsuits are a risk you take in the medical profession. All it takes is one mistake, one disgruntled patient or one miscommunication and you can end up in a legal mess that costs considerable time, stress and money. Malpractice lawsuits can also damage your
A Surprising Way to Protect Yourself from Malpractice Lawsuits Read More »
Developing a lasting relationship with patients is one of the most important steps in building a successful medical practice. Improving retention is closely tied to your practice’s communication skills, and leads to clients feeling cared for, safe and respected. Patients will be loyal to a medical practice if they believe that their best interests are
Patient Retention Through Quality Service Read More »