Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing […]
Hindsight is 2020: building a marketing strategy for the year ahead Read More »
While the pandemic has left its mark on businesses across Australia and the world, it has also provided insight into the way marketing and business is conducted. Jason Borody discusses the marketing lessons the healthcare sector can draw from pandemic activity as we head into the new year. It would be fitting of the current
Four Marketing Lessons from Lockdown Read More »
The healthcare industry is shifting towards a patient-centric system, says Jason Borody. This is a significant change for practices used to a physician-centred model, however with patients more inclined to become more active in their own care – and predisposed to research symptoms and treatments – the shift to patient-centric healthcare is an organic one.
When Patient-Centric Healthcare Hits Home Read More »
The healthcare industry is shifting towards a patient-centric system. This is a huge cultural change for practices used to a physician-centred model, however with patients more inclined to take charge of their own record — and predisposed to research symptoms and treatments — the shift to patient-centric healthcare is an organic one. As the demand
When Patient-Centric Healthcare Hits Home Read More »
Waiting at home for a delivery that comes just at the end of the time slot or, worse, not at all, is an all too relatable modern frustration. Another common vexation is sitting in reception at the doctor’s practice watching the clock tick past 11am for a 10.15am appointment. In such times more than a
What If Patients Billed Doctors for Lengthy Wait Times? Read More »
Attracting new patients is essential for sustaining and growing a medical practice – yet patient retention and attrition is often overlooked. Jason Borody explains why your most unhappy patients are the best inspiration for your business development blueprint. Hopefully the scenario where an unhappy patient is in your practice making demands and verbally unloading their
Learning from Unhappy Patients Read More »
Are you seeing the results from your inbound marketing? Inbound marketing is the most effective marketing method for attracting patients online. It is about earning attention, organically drawing patients to your practice. Inbound marketing in comparison to outbound marketing, is a relatively inexpensive endeavour, it is easier to track and if done right is more
The 6 Elements of Inbound Marketing Read More »
If your medical practice depends on word of mouth marketing, it would be impossible to overstate the importance of patient satisfaction. Your reputation depends on it, and the growth and the future of your practice depends on it. How important is it then, to make sure that 90% to 100% of your patients walk out
A Smart Way to Grow Your Practice Using “Client Friendly Research” Read More »
At Vividus, we’re of the belief that marketing is not about money, or about advertisements? It’s about people. Too often, medical practitioners will view marketing as some external “thing”, that they have to “spend money on”. It’s no surprise that these medical practitioners rarely find the marketing “secret sauce”, that will grow their business and
How Showing Appreciation Will Grow Your Medical Practice Read More »
One of the biggest challenges any medical practice faces, is how to consistently bring new patients into the practice. With a steady stream of new patients, your practice flourishes, and you have the resources needed to try new marketing techniques, or improve the services you offer. Both of which will grow your practice even further.
3 Types of Patients and How to Attact Them Read More »