In the tech sector, it’s common to hear that social media sites like Facebook, YouTube and Twitter are “connecting humans together”, Jason Borody says that there’s no doubt that such services have their uses, but we should be aware of their side effects. Just as 24-hour news channels have found that negativity and fear spread […]
With hundreds of potential patients searching the web every month, it’s important to make sure that your website is found easily and delivering exactly what internet users expect when they type in your keywords, Jason Borody says Search Engine Optimisation isn’t as complicated as many SEO experts claim. Every month, hundreds of your potential patients
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New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make right now the time start planning for the exciting year ahead, says Jason Borody. With big changes to the healthcare market coming up, practices will need to focus on the most effective and economical ways
Creating a first-class website for your medical practice will bring numerous and ongoing benefits, writes Jason Borody. In the digital age, websites serve as the face of your medical practice and the way clients research and engage with your services. Having a modern, user-friendly website that effectively introduces potential patients and referrers to your practice
Your healthcare practice may have a website, but if SEO has not been applied to the site, writes Jason Barody, its marketing value may be worthless. What is SEO? Most healthcare practices have an online presence designed to provide valuable information to the community and attract patients and clients. However, a professional site is of
When a patient decides to leave a practice, they invariably say nothing – they simply don’t return. Jason Borody explains how understanding the reasons why patients move on can positively impact your practice’s bottom line. The issue of ‘disappearing patients’ is frequently put in the too-hard basket. It’s easy to understand why, given that many
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Is your practice communicating effectively to your target audience? Jason Borody reveals the five top trends in medical marketing that will help put you ahead of the competition in 2012. The healthcare industry landscape is shifting. Patients are becoming more sophisticated, information is more readily available and competition between healthcare providers is increasing dramatically. Doctors