Are you seeing the results from your inbound marketing? Inbound marketing is the most effective marketing method for attracting patients online. It is about earning attention, organically drawing patients to your practice. Inbound marketing in comparison to outbound marketing, is a relatively inexpensive endeavour, it is easier to track and if done right is more […]
The 6 Elements of Inbound Marketing Read More »
Most medical practices, by now, recognise the power of social media and understand that it’s not just a passing fad. Over the last year, every major social network has experienced significant growth in Australia, especially Facebook, YouTube, Instagram and Snapchat. With the rise of Vine, practices are now also using the platform to promote their own products/services
Social Media – Where to from here? Read More »
Social media is growing in every direction and captures every profession; healthcare is not immune. More and more people are looking to research potential healthcare providers through social media. Patients no longer just want to know what you do but who you are, what you like and what you support. Despite the rapid adoption by
Social media for healthcare professionals Read More »
How to Develop your Marketing Budget In part one of this series, we spoke about creating a marketing system and the 4 basic principles, which make up this system. Now that you understand that there’s a step-by-step logic involved, we’re going to help you identify the next steps and make it applicable to your practice situation. The
How to Grow a Successful Medical Practice – Part 2 Read More »
If your medical practice depends on word of mouth marketing, it would be impossible to overstate the importance of patient satisfaction. Your reputation depends on it, and the growth and the future of your practice depends on it. How important is it then, to make sure that 90% to 100% of your patients walk out
A Smart Way to Grow Your Practice Using “Client Friendly Research” Read More »
The Brief: We were approached by Strathpine Super GP Clinic to redesign their website, conceptualising a site that would actively engage with all potential patients as well as provide a clear and easy path to all their services as well as a number of associated (but separately managed) clinics. What Vividus Achieved: The original brief
Case Study: Strathpine Super GP Clinic Read More »
At Vividus, we’re of the belief that marketing is not about money, or about advertisements? It’s about people. Too often, medical practitioners will view marketing as some external “thing”, that they have to “spend money on”. It’s no surprise that these medical practitioners rarely find the marketing “secret sauce”, that will grow their business and
How Showing Appreciation Will Grow Your Medical Practice Read More »
Your healthcare practice’s brand should be more than a logo, a name or a tagline. It should go beyond business cards and signage. It should be reflected in everything you do and it should flow consistently throughout a range of marketing collateral to market an identity and personality that is uniquely your own. To truly
Polishing Your Practice – The Branding Experience Read More »
One of the biggest challenges any medical practice faces, is how to consistently bring new patients into the practice. With a steady stream of new patients, your practice flourishes, and you have the resources needed to try new marketing techniques, or improve the services you offer. Both of which will grow your practice even further.
3 Types of Patients and How to Attact Them Read More »
Whether you’re a well-established practice or a one-person practitioner, to be successful, you must have a marketing strategy and you must implement it consistently. The key is developing a marketing system that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts
How to Grow a Successful Medical Practice – Part 1 Read More »