It’s that time of year again… It’s a question we get every year at about this time: “Should my business put our PPC campaign on hold for the break? And if I pause, what will happen to my campaign?” The answer isn’t a straightforward one. It depends on what your product is, how your business […]
Should I pause my PPC this Christmas? Read More »
Vividus Walks to Support Mental Health Vividus is passionate about promoting and supporting mental health awareness. Recently our mighty Account Manager mouse, Melissa, demonstrated this by participating in Coastrek’s 30km fundraising walk for Beyond Blue. The walk took place on 15th July and consisted of teams of 4 walking 30km or 60km to raise money
Vividus Walks to Support Mental Health Read More »
What’s going on with the National Law? On 11 May 2022, the Minister for Health and Ambulance services introduced the Health Practitioner Regulation National Law and Other Legislation Amendment Bill 2022 to parliament. If passed, this law could change the way we conduct medical marketing. Specifically, part 16 of the bill proposes an amendment to
National Law amendment to allow testimonials in healthcare advertising Read More »
Holiday gift-giving to referrers is an excellent chance to help foster relationships and build potential business for the year ahead. Even if you or your referrers don’t celebrate Christmas, it’s an opportunity to show them that they’ve made an impact on your practice in the last year and that you value their referrals. If you’re
10 top tips for gift-giving to referrers Read More »
Did you know that cyber security threats on Australian healthcare businesses increased by more than 50% in 2020? While this is attributed largely to the pandemic and increasing online shifts, it’s still relevant even as we transition back to in-person activities. As November 30 is World Computer Security Day, it’s an excellent time to revise
Computer security and your practice: brushing up on the requirements Read More »
Jason Borody, or as we like to call him ‘the Marketing Prophet’, reveals that in their efforts to produce an excellent online experience, many practice owners commit some crucial mistakes. Great patient experience is essential for practices to maintain, both online and offline. Aside from driving patients to return and a key part of establishing
Rejuvenating online experience for established practice websites Read More »
We investigate the readability and relevancy of online health information to Australians and provide recommendations for medical content development.
The state of online medical information in Australia [2021 data] Read More »
As a medical practitioner doing your best to grow your presence online, it can be frustrating to see that your SEO efforts aren’t working as anticipated. SEO is dependent on a number of factors, and it’s difficult to know what the issue is without knowing the essential details of your individual strategy. However, medical and
Why isn’t my SEO working? Read More »
Throughout 2020, we saw practices innovate in their business and marketing to survive and push ahead. Priorities shifted, many reactionary changes were made to existing plans, and new systems and procedures were rapidly developed to maintain function under pressure. Now that 2020 is in hindsight, the time has come to begin proactively applying the lessons
Review, Revise, Prioritise – Applying 2020’s takeaways to your 2021 strategies Read More »
Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing
Hindsight is 2020: building a marketing strategy for the year ahead Read More »