Strategic marketing Archives - Vividus

Strategic marketing

Applying 2020 knowledge to 2021 Strategies - Vividus Healthcare Marketing

Review, Revise, Prioritise – Applying 2020’s takeaways to your 2021 strategies

Healthcare Marketing, Published Articles, Strategic Marketing /

Throughout 2020, we saw practices innovate in their business and marketing to survive and push ahead. Priorities shifted, many reactionary changes were made to existing plans, and new systems and procedures were rapidly developed to maintain function under pressure. Now that 2020 is in hindsight, the time has come to begin proactively applying the lessons […]

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Building a Marketing Strategy - Medical Practice Marketing - Vividus Healthcare Marketing

Hindsight is 2020: building a marketing strategy for the year ahead

Customer Experience, Healthcare Marketing, Online Marketing, Strategic Marketing /

Yeah, so that worked out well. If you’re a regular reader of our blog, you may have read our 2020 Visions series that was published in November 2019. It talked about the advancements we expected to see in digital technology, social media usage, and SEO and content, based on the trends we saw in marketing

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Four Marketing Lessons from Lockdown - Vividus Healthcare Marketing

Four Marketing Lessons from Lockdown

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

While the pandemic has left its mark on businesses across Australia and the world, it has also provided insight into the way marketing and business is conducted. Jason Borody discusses the marketing lessons the healthcare sector can draw from pandemic activity as we head into the new year. It would be fitting of the current

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How Covid-19 affected digital marketing - Vividus Digital Marketing

How COVID-19 has changed the pace of digital marketing in 2020

Healthcare Marketing, Online Marketing, Published Articles, SEO, Social Media, Website /

An unprecedented uptick 2020 began with a prediction of continued growth in the digital sector. We planned for growth in online content, an influx in video usage, and expected that social media usage would continue its growth. What we did not predict, however, was the pace with which it would take place. With the rapid

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Vividus Healthcare Marketing

HealthEngine is in trouble – what does it mean for your medical business?

Healthcare Marketing, Strategic Marketing /

What’s going on with HealthEngine? If you’re a medical professional working in Australia, chances are that you’ve encountered HealthEngine. HealthEngine is Australia’s most popular online booking software for attaining appointments with all sorts of healthcare businesses: GPs, dentists, physiotherapists, naturopaths, psychiatrists, and a host of other health-related providers. If you’ve been reading the news lately,

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Referral Marketing - Vividus Healthcare Marketing

Using Referral Marketing Data for Sustained Practice Growth

Data Analysis, Healthcare Marketing, Published Articles, Strategic Marketing /

Jason Borody, of Australia’s medical marketing specialists Vividus, talks about the benefits and opportunities of data-based referral marketing. In today’s hyper-connected modern world, people have more options than ever before. Gone are the days where medical practices simply needed to put out an ‘open’ sign to attract a steady flow of patients. Instead, we can

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Patient Centric Healthcare - Vividus Healthcare Marketing

When Patient-Centric Healthcare Hits Home

Customer Experience, Healthcare Marketing, Published Articles, Strategic Marketing /

The healthcare industry is shifting towards a patient-centric system, says Jason Borody. This is a significant change for practices used to a physician-centred model, however with patients more inclined to become more active in their own care – and predisposed to research symptoms and treatments – the shift to patient-centric healthcare is an organic one.

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Healthcare Storytelling - Vividus Healthcare Marketing

Tips for Healthcare Storytelling

Content Marketing, Healthcare Marketing, Online Marketing, Published Articles, Strategic Marketing /

Attracting new patients is essential for sustaining and growing a medical practice – yet patient engagement is often overlooked. Jason Borody from Vividus Marketing explains why storytelling is the future of content marketing in healthcare. Healthcare and marketing share a vital requirement to look beyond numbers when creating an image of the people you seek

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