The state of online medical information in Australia [2021 data]
We investigate the readability and relevancy of online health information to Australians and provide recommendations for medical content development.
Copywriting
Helping Patients Understand – Content Marketing for Medical Professionals
Using your Greatest Tool Effectively A key component of the AHPRA guidelines for medical advertising is that your communications can’t …
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Action Plan
New and emerging healthcare trends, policy updates, the growth of social marketing and a renewed focus on customer engagement make …