Strategic Marketing Reviews - Vividus

Proven by science, performed by us.

Strategic Marketing Reviews

Develop a plan for business success.

If you have a goal, you need a plan

Much like your patients, your medical business needs a structured and evidence-backed treatment plan to achieve its goals. It takes proven thinking and strategies to achieve maximum effectiveness – gut instinct and hunches will only get you so far.

Strategic marketing combines your business and customer insights with our decade of proven results to develop effective, future focused strategies and tactics.

Digital Marketing Review

Data collection and analysis, digital marketing review, formal report and planning meeting with recommendations. A good option to set growth objectives without a full practice review.

Areas of review:

  • Website
  • SEO
  • Digital Ads
  • Social Media (up to 3 platforms)

Practice Review

Data collection and analysis, marketing review, business development review, practice management review, integrated formal report and recommendations, and strategic planning workshop.

Areas of review:

  • Business Structure
  • Service Provision
  • Day to Day Operations (including Policies Procedures and Systems)
  • Practice Efficiencies & Key Performance Indicators
  • Marketing – Branding, Referrals, Website, SEO, Digital Ads, & Social Media (up to 3 platforms)
  • Business Development – Lead Acquisition, Practice Engagement, & Patient Conversion
  • Competitive Positioning (up to 2 Competitors)
  • Business Improvement – Satisfaction, & Reputation Management
  • Finance & Budgeting
  • Human Resources (Staff & Associates Contracts/Service Agreements, Position Descriptions)
  • IT Infrastructure

Comprehensive Practice Review

Detailed data analysis, marketing, business development and practice management review for complex practices, integrated formal report and recommendations, and extended strategic planning workshop.

Areas of review:

  • Historical Business Goals & Strategic Plans
  • Business Structure
  • Service Provision
  • Day to Day Operations (including Policies Procedures and Systems)
  • Practice Efficiencies & Key Performance Indicators
  • Branding & Collateral
  • Digital Marketing – Website, SEO, Digital Ads, & Social Media (up to 3 platforms)
  • Business Development – Lead Acquisition, Practice Engagement, & Patient Conversion
  • Relationship Marketing – Referrer & Referral Trends
  • Competitive Positioning (up to 3 Competitors)
  • Business Improvement – Patient Journey, Satisfaction, & Reputation Management
  • Site visit & recommendations (optional and at additional cost)
  • Finance & Budgeting
  • Human Resources (Staff & Associates Contracts/Service Agreements, Position Descriptions)
  • IT Infrastructure

Our process

Developing a sound strategy that’s void of guesswork and maybes takes 2–4 weeks. Here’s how we do it.

Step 1

Meet

We believe in collaboration at every step, so we get key insights into your business by meeting with your decision-makers. We love doing this in-person and over fresh local coffee, but we’ll gladly meet online as well.

Step 2

Workshop

With help from your stakeholders, we identify what makes your brand special and how you can capitalise on it. Your personal insights help us find gaps in your competitors’ services, identify your ideal patients, and develop winning strategies to attract them.

Step 3

Draft

After reviewing our findings, we’ll create and present a draft activity plan. This includes suggestions for splitting your budget effectively, ideal communication methods, and recommendations for positioning yourself in the marketplace.

Step 4

Schedule

We develop an activity calendar with top-line budget approval. This lets us step out your strategy and activities to make sure you get the most out of your available resources. Once it’s done, we’ll submit it to you for approval.

Step 5

Implement

Once you approve the plan, we spring straight into action! Our whole team gets involved to get your practice growing.0

Our promise

We market a lot of new practices, so we understand how strained budgets can be. Especially in the early stages.

To keep your costs low, we refuse to recommend strategies that we don’t think will benefit you. That means you can trust us for advice that makes a difference, and nothing you don’t need.