With 2016 in the rear-view mirror and the New Year already speeding through, take the time to stop for a moment and plan your marketing strategies for the year. After all, you want 2017 to be even better than 2016.
In the highly competitive industry of healthcare, the right marketing strategies can showcase your expertise, service offerings, and commitment to your patients thereby increasing exposure, bookings, and revenue.
By aligning these strategies with current trends and the latest technological advancements, you will start to add greater value to your marketing activities and more importantly – your patients.
Read on to discover some of the top marketing trends that your practice can leverage in 2017.
Marketing Trends For Your Practice
There is no denying that marketing is becoming more and more about dialogue, conversations, and relationships – the one-to-one conversations between you, your staff, your customers and patients.
Patient, customers, consumers; they are all looking for authoritative, interesting, and share-worthy content, and are hungry for interactive pieces. When creating content, consider how you can get your audience to actively participate – this includes content such as online assessments, calculators, interactive guides, infographics, polls, surveys, and resource libraries.
Why not create an online quiz on your social media platform asking your patients to pick their top holiday destination – Africa, Europe, Australia, Asia. Use the resulting feedback to write a blog article to discuss travel vaccinations or travel health fact sheets.
Make It Personal
Due to patients becoming increasingly numb to the old-style of traditional advertising methods, it is more important than ever to use technology to your advantage and personalise your marketing campaigns. Digital marketing automation allows you to create user profiles so that you can personalise messaging based on an individual patient’s cares and interests.
Personalised messages deliver six times higher transactional rates due to their strong ability of grabbing attention and generating a relational response.
If one of your strategic goals is patient retention, use email marketing automation to set up targeted messages specific to your patients’ interests and needs. This is a highly effective way to drive call-backs, cross-sell, upsell, and add value through relevant content.
Mobile First Strategy
The rise of mobile usage has now seen more internet traffic generated by mobile devices than desktops. This means that you should do more than just optimise your website for mobile – you need to create an online experience and integrate content designed for a patient’s ‘on-the-go’ lifestyle.
People browsing products and services on mobile devices are typically ready to act ‘NOW’ – whether that’s to call and find out more information, book an appointment, or purchase a product. Make your contact details easily visible on your mobile website with click-to-call functionality, and make it easy for patients to book appointments online.
Above all; make sure your website is optimised for mobile. Call the team at Vividus (07 3482 4262) for a FREE quick over the phone check as to whether or not your website is mobile friendly.
Another opportunity presented by the rise of smartphone usage is the ability to target and reach patients by their location.
People are likely to use direct search terms such as “Medical Practice Brisbane”. Make sure your practice is found through local search terms by listing your practice on online directories and engage a search engine optimisation expert to ensure your practice is found for local and key search terms.
Use our free tool to check your website and how it ranks by clicking here.
We are living in the age of mobile video with 95% of your Facebook feed being video content. In Q4 of 2015, mobile video views exceeded desktop views for the first time ever! So, pull out your smartphone and start recording short interesting videos for your followers – and get sharing.
Why not video one of your doctors providing tips on how to alleviate the pain from sunburn? Keep the video short – 1 to 2 minutes in length and load this to your social media and website.
NOW GET STARTED!
If you’re looking to set yourself up for an incredible 2017, but the thought of marketing your practice is overwhelming, or you struggle to find the time to make it happen, Vividus can help you create and implement a tailored strategic marketing plan for your practice. Call the team at Vividus (07 3482 4262) to speak to a marketing consultant today.