Navigating Healthcare Business Challenges
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Vividus Director Jason Borody recently attended 2024’s Digital Health Festival in Melbourne and was interviewed by the Talking HealthTech podcast. As co-founder of Doceo Health, Jason and fellow partner Hanya Oversby discussed the navigation of common healthcare business challenges and how the Doceo platform seeks to build a strong partner network to addresses these.
What are the common healthcare business challenges?
Getting started in private practice.
One of the biggest challenges health professionals face is starting and managing a healthcare practice. While it takes years of training to become a doctor, medical school doesn’t provide people with the necessary tools to lead a successful private practice, such as business admin, digital marketing, or human resources.
Doceo provides an array of business services run by Doceo’s Certified Partners, who are leading industry experts vetted to ensure their goals align with those of Doceo’s: to enhance healthcare practices. These services include business admin, HR and recruitment, marketing legal services, finance and banking, and many other services aimed at helping medical professionals successfully run their practice. Vividus is onboard as a key partner in supporting practices to implement the right marketing and growth strategies in those important early stages.
Connecting with other health professionals
Professional isolation is defined as a feeling of being isolated from professional peers. This is a key challenge private practice owners face. This can contribute to a lower quality of health service delivery and can negatively impact health professionals’ quality of life in low-resource settings.
Doceo’s online forum allows healthcare practitioners to seek advice and collaboration from industry experts and peers who may have experienced similar challenges. This network helps practitioners escape their isolation and be a part of a community of professional peers that fosters shared learning, problem-solving, and professional development.
Utilising time effectively
Running a business takes time, something that health practitioners don’t have a lot of. They need to prioritise their time on what they do best—providing exceptional care to their patients.
Doceo members have access to Doceo’s range of resources, industry partners, and even the Doceo leadership team (which includes Vividus marketing specialists) at the click of a button. Doctors are able to minimise the time spent on business management and administration, and instead prioritise their time on sought-after patient care while Doceo ensures the practice is running smoothly and successfully.
Education when facing difficulties
Medical professionals are often faced with difficulties regarding patient concerns or conditions, and struggle to find the right information to ensure their patients receive the medical advice they need. Doceo’s forum is an excellent place to ask for advice, and Doceo also offers online courses, articles, and podcasts to educate medical professionals when needed.
Multiple learning methods make it easier for medical professionals to schedule their learning around their daily responsibilities, with hundreds of Australian CPD courses on a variety of medical topics gathered on one platform.
What is Doceo Health?
Doceo has every health business solution on one platform. They provide the resources, tools, and networks to support medical professionals in their growing careers. With Continuing Professional Development (CPD), business services, articles, and a community forum, this membership platform is designed to help healthcare professionals build extraordinary careers and businesses.
Doceo’s three co-founders—Jason Borody, Hanya Oversby, and Russell Lee— share over 60 years of combined experience in the medical industry helping medical professionals manage their practice growth, expansion and succession. Together they identified an opportunity to create a solution to support the healthcare industry and created a solution: Doceo.
With a range of business services, a supportive community, and accessible educational resources, Doceo helps medical professionals effectively manage their practice, reduce professional isolation, and focus on delivering exceptional patient care. Through its holistic approach, Doceo is instrumental in enhancing the careers and businesses of healthcare professionals.