Navigating AHPRA & TGA Marketing Guidelines

Every piece of healthcare marketing from websites and social media posts to brochures and online reviews, must comply with AHPRA (Australian Health Practitioner Regulation Agency) and TGA (Therapeutic Goods Administration) advertising guidelines.

This course equips health professionals, practice managers, and marketing teams with the knowledge and tools to stay compliant while communicating clearly with patients. Through practical lessons and assessments, you’ll learn how to apply the guidelines to your online presence, protect your practice, and maintain patient trust.

Healthcare marketing can carry legal, ethical, and reputational risks. A breach of AHPRA and TGA advertising standards can lead to financial penalties, advertising restrictions or limits on your ability to practice, public disciplinary notices visible to patients and peers and in severe cases – criminal liability under National Law.

Most breaches occur unintentionally. Common mistakes can include using testimonials, making unqualified health claims, misusing specialist titles, or publishing non-compliant before-and-after images. Regulators do not distinguish between ignorance and intent, so training your team is essential.

This healthcare compliance training course is structured into three modules with video lessons, assessments, and downloadable resources.

If you are involved in healthcare marketing, advertising, or practice communications, this course is for you. Whether you are a doctor, specialist or practice manager, the modules provide the clarity and structure needed to publish compliant communication and avoid the common mistakes that attract regulatory attention.

Self-paced online training and video lessons

Downloadable compliance checklists and templates

Real-world case examples of breaches and best practice

Certificate of completion for CPD documentation

Doceo is a professional education and business-support platform designed for doctors, specialists, and healthcare practice leaders. Membership provides access to practical online courses (like this compliance training), business and marketing resources tailored to healthcare, regular updates on regulatory changes and industry trends, and a network of peers and experts to support your growth.

By becoming a Doceo member, you gain not only access to this compliance course but also a broader library of tools to help you build a profitable, resilient, and compliant practice.