Growing An Established Group Gynaecology Practice - Vividus

Growing An Established Group Gynaecology Practice

Location North Brisbane, QLD

Duration 5 years - Local Campaign

Maintaining patient numbers and increasing brand awareness through various local digital campaigns

  • StrategyStrategy
  • Referrer MarketingReferrer Marketing
  • Graphic DesignGraphic Design
  • WebsiteWebsite
  • eDMeDM
  • Google AdsGoogle Ads

Notable growth

Increase in web visitors
(in one year)

Email open rate
Website clicks
New Conversions

New web designs, Google ads, SEO and eDM Campaigns for Patient Engagement and Brand Awareness

Growing An Established Group Gynaecology Practice

We work with our clients to support their business goals through marketing that is proactive, ethical, distinctive and unforgettable. Using their existing logo and colour scheme, a new website and brand strategy was developed. The website was given a modern, fresh look, distinguishing it from the clinical approach taken by many competitors. A targeted Google Ads strategy was also implemented to reach patients and referring GPs. Focusing on key conditions, patient needs, and general awareness, these campaigns drew ideal clients from local areas. A dedicated SEO campaign increased website traffic through providing key content and eye-opening blog articles. Vividus also added the website’s content to eDM campaigns which targeted referrers and patients separately, driving online traffic and bookings. New client numbers have steadily increased throughout Vividus’ marketing campaigns.