Want to generate immediate online exposure and enquiries? Nothing's quite as quick as Google Ads, the super effective online advertising channel.
Google Ads used to be Google AdWords. But Google Ads is a more sophisticated and clever form of Search Engine Marketing (SEM), where advertisers bid on specific keywords and phrases relevant to your business.
While that sounds a little complicated, the result is simple and works, we know it. From text ads to display ads, they will be targeted with accuracy in a stalker-like fashion. In utilising pay-per-click (PPC) text and graphic ads through the Google Platform, you can get your message noticed – fast!
Search Engine Marketing (SEM) is a responsive strategy, and it's considered one of the most cost-effective ways to get results.
Smart use of data is what makes Google Ads work so well in raising awareness, with the added benefit that you can review and optimise each keywords and budget split.
This ensures that ads are shown to relevant audiences based on geographical areas and any influencing psychographic or demographic information.
AD & BID OPTIMISATION
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