The use of video is a key criterion of social media marketing.
In the increasingly visual world of social media, video helps deliver information in a quick and simplified format to your target audience. Additionally, research shows traffic generated from videos has been demonstrated to be one of the most successful lead generation strategies.
- Video marketing is effective for 52% of brand awareness and more than 42% of lead generation.
- 64% of businesses that use video believe that it directly leads to increased sales.
- A video is 53 times more likely than a text article to show up on page one of Google.
- 36% of online consumers trust video ads.
See below for three video marketing strategies that you can implement into your social media marketing today:
Drive Sponsored Video Ads onto Social Platforms
It is inevitable for all businesses to have an active presence on social platforms in order to generate brand awareness and increase sales. In such a large social ecosystem, small brands are no longer just competing with their competitors but are also competing with companies that are levying for social users’ attention.
One of the most efficient ways for a business to be heard in a crowded social sphere is to leverage paid ads. Facebook posts including a video can generate almost 100% more engagement than a standard post.
To target the right audience, you need to set ‘audience targeting options’.
Additionally, video ads need to be short, relevant and have a solid call-to-action. Psychologists have proven that social users only sustain an attention span of approx. 60 seconds when viewing online videos.
Turn to YouTube
YouTube is the second largest Web search engine after Google. Therefore, YouTube is one of the best platforms to gain social signals for SEO.
There is a variety of video content that you can post on your business’ YouTube channel:
- Demo Videos
- Tutorials / Explainer Videos
- Company Event Videos
- Videos that provide information about your company
- Behind-The-Scene Videos.
Posting high quality, attention-grabbing video content will attract viewers. To encourage viewers to subscribe to your channel, you’ll need to maintain the channel feed by posting on a regular basis.
Here’s an example of Pharmaceutical company Johnson & Johnson’s YouTube:
(Source: Johnson & Johnson’s, 2017)
Leverage Facebook Live Videos
Facebook users spend 3X more time watching live videos than traditional videos. Moreover, the Facebook Live feature enables one to stream live events without ever leaving Facebook. To maximise its marketing potential, here is some live stream video ideas:
- Broadcast events (pre-event, during the event and after the event)
- Live openings
- A ‘waiting room’ for the audience
- Performing a task / job
There are many ways to utilise this feature to promote your brand. Click on the link provided to view some examples of how large companies use the Facebook Live feature.
With over 74% of marketers planning to increase their video content in 2018, video content on social media platforms is expected to drive over 80% of all online consumer traffic by 2019. Undoubtedly, it is vital for businesses, big or small, to embrace video marketing strategies right now!
To borrow a phrase, a picture is worth a thousand words. However, a video is worth even more. With the right video strategy, you can establish your business as a respected brand and develop your social media presence which can bring you more clients.
To learn more about how you can leverage your business using video marketing, please contact one of our friendly marketing consultants today.