Once again Christmas has crept up on us all and you’ve left your end of year marketing promotions till the last minute.
Don’t despair; it’s never too late to get on the festive season marketing sleigh. While everyone is in the holiday spirit, it’s the perfect time to connect with your customers.
With such a short time-frame in the lead up to Christmas Email, Facebook and Twitter are the most effective ways to stay in touch with your customers and let them know about all the exciting promotions waiting to be unwrapped.
Here are 3 easy to implement digital strategies for a last-minute Christmas marketing campaign.
1. Holiday-themed promotion
Traditionally, many companies include discounts to their customers, but it doesn’t have to stop there, you could include interesting content
specific to your business and Christmas, this could even be in the form of a blog, video, holiday e-card or even photos of the office decked with tinsel.
Whatever you choose to do, make sure you?re engaging your social media communities. Ask them to create wish lists of gifts they’d like to receive, send in photos, etc. Just make sure it’s relevant to your business.
2. Customer Delight – the best gift of all
No longer is customer satisfaction satisfactory – you don’t just want a happy customer, you want a delighted customer. Delighted customers are the ones that spread the word about you, your products and your services.
Come up with creative ways to show your appreciation for your loyal customers and give them the WOW experience. After all they are your best revenue source.
Create personalised email, social media or text messages that offer something exclusive. But don’t get caught up in the trap of using your mass marketing ideas on your smaller, more exclusive audience – they’re smarter than that and deserve to get the special treatment.
3. Pay per click advertising
This type of promotional tool is a great way to get to the target market that is actively looking or talking about topics related to your business and therefore you have a higher chance of attracting their attention with a pay-per-click campaign.
Whether you choose to use Goodle AdWords or Facebook promoted posts, make sure you set a budget for your holiday season pay-per-click campaign with a message that encourages site traffic and aims to increase conversations.
This will require monitoring as you modify keywords and experiment with ad text, images and refocus customer targets, so you may wish to consult your marketing company to get the best results.
At Vividus, we have a big Christmas stocking full of ideas, so if you need more strategies to grow your business over the festive season, give us a call.