SEO North Brisbane

Improve your organic rankings in search engines

 

SEARCH ENGINE OPTIMISATION (SEO)

 
 

What is SEO?

 

Search Engine Optimisation (SEO) is a method of providing the best possible content that is relevant to your products or services that’s interpretable by search engines (Google, Bing, Yahoo). In short, optimising your website for organic or ‘natural’ search engines rankings. These are the rankings that display under the paid advertising and essentially are ‘free’ clicks or ‘free’ traffic for your website. However there is a lot going on behind the scenes to ensure rankings occur.

A search engine’s purpose is to display the best possible results that it thinks is most relevant to that user’s search (based on keywords).

Think about it like this, as a potential customer for products and services, we all use a search engine (94% of Australia use Google). We use Google to conduct a search query (or to research) utilising core keywords or key phrases that is closely relevant to what it is we need are looking for. We’re constantly searching for information.

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For example, if you were looking for a hand specialist in Brisbane, you’d likely search something along the lines of ‘hand specialist brisbane’. The intent behind these keywords is quite simple; the user is looking for an hand specialist that’s based in Brisbane. Google will then display what it thinks is the best possible results, based on that search query.

SEO (and other search marketing channels) is about putting a user in touch with a specific business, person or information. They’re searching for something but they don’t quite know where to find it yet. That’s why we rely on search engines. If they knew what they were looking for, they’d simply search for a brand or company name (known as a branded search).

 

Grow your SEO

As Google has been becoming more intelligent in recent years, they’ve released a number of different algorithm updates that can be very detrimental to websites. It’s this reason that out-dated SEO practices have become redundant and the industry quite tarnished.

SEO is becoming more and more important for businesses as they rely heavily on Google to drive traffic to their websites, ultimately resulting in more sales or enquiries. This is a ‘pull’ marketing method, as the demand exists online by people continually searching for such products and services. SEO should certainly be considered within your marketing mix as a priority.

 

SEO Fundamentals

SEO is made up of many different factors, over 200 in fact. What this means is it’s not as simple as stuffing keywords within a web page or trying to manipulate the algorithms. It’s far more sophisticated than that.  SEO is made up (but not limited to) an array of different elements.

Onsite SEO

  • Content
  • Page Titles
  • Heading tags
  • Keyword usage – Latent Semantic Indexing (LSI): keyword synonyms by relevancy
  • Images
  • Video
  • Site Speed
  • Page markup (Schema)
  • URL Structure
  • Navigation
  • Internal Linking
  • Responsive across devices (desktop, mobile, tablet)
  • Canonical Tags
  • txt files

 Offsite SEO

  • Backlinks
  • Domain Authority (DA)
  • Anchor text distribution
  • Linking Root Domains (LRDs)
  • Social Signals

Behavioural Metrics

  • Rank Brain: Machine learning algorithm
  • Time on page
  • Page views
  • Bounce rates
  • Click-through-rates (CTRs)
  • User Experience

  • FACT: 94% of Australian’s use Google to source information
    AUSTRALIAN BUREAU OF STATISTICS
 
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OUR APPROACH TO SEO

 
 
Given today’s SEO has become far more difficult because of Google’s algorithm shifts, webmasters and business owners should highly consider the importance of using SEO specialists.

Being a credence-based service, we take an honest and innovative approach to SEO. It is important to understand the client’s business (business objectives, target market, competitors), as well as educate the client on core SEO concepts (it doesn’t happen overnight). Complying with Google best practices and staying up-to-date with latest industry trends, we try to avoid jargon and pride ourselves on transparent consulting and reporting.

The fundamentals don’t change but the approach to each SEO strategy is unique, as every business is different. Contact us now to discuss options on how we can help improve your SEO.

 
Enquire

Some of our online marketing services include:

 
  • Google SEO
  • Google Adwords
  • Social Media Management
  • Social Media Advertising
  • Email Marketing
  • Content Generation
  • Online PR
  • Online Directory Listings
 
Enquire Now
 
Let’s Start a Project. Get in Touch with us Today
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Suite 5, 15 Discovery Drive, North Lakes QLD 4509
PO Box 30, Redcliffe QLD 4020

 

Tel. +61 7 3482 4262

E-mail: info@vividus.com.au
Web: vividus.com.au

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