Orthopaedics South Australia
Orthopaedics SA is a large, established, multi-site, group specialist practice providing a broad range of surgical and non-surgical treatment options since 1997. It's currently Adelaide's largest private orthopaedic group.
In April 2019, the group’s board engaged Vividus to investigate the market landscape and develop a digital strategy to raise the group’s profile and increase patient bookings and surgical procedures in a highly competitive market.
Redefine brand messaging and communications
Build brand awareness in the Adelaide area, and across South Australia
Strengthen familiarity and awareness of Orthopaedics SA’s doctors in the community
Encourage new patient bookings across all practice locations and doctors
Strengthen website performance and online reputation for the brand
What we did
We took a strong practice to the next level
Vividus implemented a suite of digital campaigns across multiple service segments, channels, geographies, and target audiences, integrated with social media and a strong content strategy to ensure Orthopaedics SA achieved record results – even through a pandemic.