Orthopaedics SA

Orthopaedics South Australia

Orthopaedics SA is a large, established, multi-site, group specialist practice providing a broad range of surgical and non-surgical treatment options since 1997. It's currently Adelaide's largest private orthopaedic group.

In April 2019, the group’s board engaged Vividus to investigate the market landscape and develop a digital strategy to raise the group’s profile and increase patient bookings and surgical procedures in a highly competitive market.

Increase in enquiries
Increase in traffic
Additional followers
Increase in searches

Our objectives

Redefine brand messaging and communications

Build brand awareness in the Adelaide area, and across South Australia

Strengthen familiarity and awareness of Orthopaedics SA’s doctors in the community

Encourage new patient bookings across all practice locations and doctors

Strengthen website performance and online reputation for the brand

What we did

We took a strong practice to the next level

Vividus implemented a suite of digital campaigns across multiple service segments, channels, geographies, and target audiences, integrated with social media and a strong content strategy to ensure Orthopaedics SA achieved record results – even through a pandemic.

240% increase in website visitors

In 6 months, thanks to digital marketing

Chart by Visualizer

61% increase in booking leads

From practice digital marketing campaign (and strong return after Covid shutdown April 2020).

Chart by Visualizer

102% increase in organic website visitors

From a strong content and SEO strategy

Increase in organic site visitors
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