Business Fitness provides end-to-end SaaS solutions that streamline processes by managing documents, review times, and compliance in accounting and professional services industries.
They engaged Vividus to refresh their brand and drive sales in an extremely competitive market dominated by several global corporations.
Develop a clear brand heirarchy
Articulate their brands and products to improve customer engagement
Recommend a clear marketing strategy to increase awareness and sales
What we did
We made business boom
Vividus implemented a range of strategic marketing, business development, and digital marketing activities. We re-launched the company and products, drove traffic to their website, and increased lead conversion for the sales team.
Our actions included...
- Crafting corporate messaging and refreshing logos to clarify the brand hierarchy
- Developing strategic marketing plans for sales acquisition across all products
- Developing the business and sales processes for up-sell, cross-sell, promotion, and referrals.
- Consolidating multiple websites into one new single website
- Creating smart calculators and tools to foster qualified conversions.