Business Fitness

Business Fitness

Business Fitness provides end-to-end SaaS solutions that streamline processes by managing documents, review times, and compliance in accounting and professional services industries.

They engaged Vividus to refresh their brand and drive sales in an extremely competitive market dominated by several global corporations.

Increase in enquiries
Increase in traffic
Additional followers
Increase in searches

Our objectives

Develop a clear brand heirarchy

Articulate their brands and products to improve customer engagement

Recommend a clear marketing strategy to increase awareness and sales

What we did

We made business boom

Vividus implemented a range of strategic marketing, business development, and digital marketing activities. We re-launched the company and products, drove traffic to their website, and increased lead conversion for the sales team.

Our actions included...

  • Crafting corporate messaging and refreshing logos to clarify the brand hierarchy
  • Developing strategic marketing plans for sales acquisition across all products
  • Developing the business and sales processes for up-sell, cross-sell, promotion, and referrals.
  • Consolidating multiple websites into one new single website
  • Creating smart calculators and tools to foster qualified conversions.

318% increase in website visitors

In the first 6 months, thanks to digital campaigns.

Chart by Visualizer

196% increase in sales leads

By the second quarter, through targeted digital marketing (including LinkedIn).

Increase in sales leads

And a 348% increase in lead value

Through SEO, content development and conversion optimisation.

Increase in lead value
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