2014 has well and truly started with a bang! It’s already the beginning of February and some of us are feeling a bit shell shocked; wondering whatever happened to January and all those New Year’s Resolutions we promised ourselves would be kept this year.
The New Year brings the excitement of a fresh start and new opportunities. Unfortunately, we often make resolutions, but fail to plan adequately to make them come to fruition.
Our good intentions can be lost as we slip back into old routines.
It?s admirable to be ambitious, but instead of just daydreaming about the ‘what ifs’ of increasing profit margins and becoming more efficient, it’s time to create an actionable plan.
As a marketing agency, it is our job to ask a lot of questions and to get you thinking about your business.
- What type of growth would you like your business to experience in 2014?
- What strategies will you use to bring in new business?
- How do you plan to keep existing clients happy?
If you start now, you won?t be rushed to throw something together at the 11th hour, wishing you had started earlier in the year.
Here are some suggestions to help get the process going:
- Take a look at the results from the previous year and set goals for the coming year. Keep these broad for now.
- Review what you have done in the past to promote your business.
- Assess which strategies have worked well and those that haven?t.
- Determine marketing channels and strategies that are available for your business, their expected costs and ROI. Make sure you do your research and select the options that will give you the best results for your budget.
- Prepare your marketing plan and budget with timeframes.
- Implement your plan and monitor the results.
Two brains are better than one
Consider planning with someone who understands your business and the ever-changing world of marketing. Vividus can help you develop a more realistic marketing plan for your business. What’s more, we can help keep you accountable for actually following through on your plan and achieving the results you desire.